Breaking New Ground: The Djerf Avenue U.S. Success Story

Join us for an engaging fireside chat with the visionary founders of Djerf Avenue, Matilda Djerf and Rasmus Johansson. Vogue Business Senior Trends Editor, Lucy Maguire, will lead the conversation about Djerf Avenue’s inspiring journey of breaking into the U.S. market. They will delve into the strategies that propelled their brand to remarkable success stateside, highlighting the crucial role of customer relations and sustainable fashion practices. Attendees will gain insights into how Djerf Avenue’s commitment to authenticity and environmental responsibility helped forge a strong connection with American consumers, contributing significantly to their global expansion and solidifying their position as a leader in the international e-commerce landscape.

Matilda Djerf

Matilda Djerf and Rasmus Johansson started their fashion brand Djerf Avenue in 2019. They are building a fast-growing business empire with a drive to change the fashion world into an inclusive industry. Catering to a diverse audience, with photos coming straight from the camera roll, you will never find retouched models on Djerf Avenue’s website or social media. With Djerf Avenue, they have built a strong community and a safe space online.

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Samtidigt på scen

Vogue Business

Lucy Maguire

Senior Trends Editor

Djerf Avenue

Rasmus Johansson

CEO