Ulf Kristersson
Sveriges Statsminister
D-Congress 2025
At the Swedish Exhibition & Congress Centre in Gothenburg, March 5-6
Global E-Commerce unleashed – Where minds meet to drive retail transformation
The premier retail event in northern Europe, where over 4,000 innovators and decision-makers came together to shape the future of retail. Held in Sweden—a nation powered by commerce—this event served as a vibrant meeting point for those driving transformation, sparking inspiration from trendsetters, global tech pioneers, and sustainability leaders. Attendees gained valuable insights, made meaningful connections, and engaged with an ecosystem committed to progress. It is a community that doesn’t just follow trends but creates them.
D-Congress 2025, under the headline ”Bridging Borders – Building Futures”, focused on four pillars: Global E-commerce, Intuitive E-Commerce, Regenerative Retail and Brand Brilliance.
Thank you all, and see you again on March 4-5, 2026!
Missed D-Congress or want to relive the highlights?
Now you can stream almost all sessions on demand!
Catch Evelina Anttila’s Fireside Chat with Sebastian Siemiatkowski, the panel with Sweden’s top e-commerce leaders—featuring the D-Award nominees apotea.se Ninepine and Nordic Knots —as well as Axel Johnson’s Hanna Graflund Sleyman on how AI is reshaping consumption, Jack Stratten on the latest retail trends, Svensk Handel’s Martin Kits in conversation with Prime Minister Ulf Kristersson.and much more.
With over 40 hours of content, dive into the most cutting-edge insights on retail transformation from the biggest success of the year—D-Congress 2025! Go to videos on demand or to D-Congress Talks where you will find the presentations as podcasts (two new releases per week).
The premier exhibition for Retail Tech
D-Congress is the premier exhibition in Northern Europe for retail tech, featuring top-tier suppliers at the forefront of transforming the retail industry. If you’re looking to lead the digital transformation of your business, this is the event to attend. With exhibiting companies showcasing cutting-edge expertise, D-Congress offers valuable insights to help you excel in the digital marketplace. Floorplan exhibition
2025 Media partners
2025 Speakers
Martin Kits
Svensk Handel
Sofia Larsen
Svensk Handel
Stefan Palm
Lager 157
Ted Boman
Gina Tricot
Elisabeth Peregi
Kappahl
Per Ljungberg
Svensk Handel
Sara Riis-Carstensen
Lufthansa Group
Dr. Achim Berg
FashionSIGHTS
Presented by: Swedish Fashion Council and Svensk Handel
Grace Banks
Culted
Presented by: Swedish Fashion Council and Svensk Handel
Hannah Bennett
Paul Smith Ltd
Presented by: Centra and Svensk Handel
Ed Bull
Limesharp
Presented by: Centra and Svensk Handel
Evin Ahmad
Actor
Presented by: Swedish Fashion Council and Svensk Handel
Ardalan Esmaili
Actor
Presented by: Swedish Fashion Council and Svensk Handel
Fanny Lindén
Gustaf Westman
Presented by: Swedish Fashion Council and Svensk Handel
Alex Kessler
iD Magazine
Presented by: Swedish Fashion Council and Svensk Handel
Sebastian Siemiatkowski
Klarna
Evelina Anttila
Wellstreet
Steven Bartlett
Flight Story
Björn Påhlman Spenger
Framtidens E-handel
Samir El-Sabini
JUNI
Presented by: JUNI and Svensk Handel
Adeline Sterner
Presented by: JUNI and Svensk Handel
Daniel Djurdjevic
CHIMI
Presented by: JUNI and Svensk Handel
Julia Paulsen
Elgiganten
Presented by: Adyen and Svensk Handel
Roelant Prins
Adyen
Presented by: Adyen and Svensk Handel
Nicklas Hermansson
NomoFomo
Casper Lie
Global-e
Presented by: Global-e and Svensk Handel
Matthew Foord
Michael Kors
Presented by: Global-e and Svensk Handel
Johanna von Sydow
Equestrian Stockholm
Presented by: Global-e and Svensk Handel
Fabio Baum
Zalando
Henrik Bunge
Björn Borg
Presented by: Voyado and Svensk Handel
Mads Reiflin Johannesen
Micro Matic
Presented by: Bizzkit and Svensk Handel
Lars Hedal
Bizzkit
Presented by: Bizzkit and Svensk Handel
Hanna Graflund Sleyman
Axel Johnson
Joel Falck
Babyshop Group
Moon-Suck Song
Panagora
Pär Svärdson
Apotea
Fabian Berglund
Nordic Knots
Kousha Torabi
Ninepine
Jon Mauno Pettersson
Breakit
Daniel di Benedetto
Centric Software
Johan Lindström
World Favor
Maria Mikkonen
Svensk Handel
Amanda Thorén
Bencha International
Alma Riihelä
Sellpy
Kristian Rajnai
APLACE
Erik Sandberg
Linköping university
Tony Ottebjer-Winkler
Elgiganten
Anna Henriksson
Polarn O. Pyret
Arne Andersson
Svensk Handel
Linnéa Hård af Segerstad
Adlibris
Christoffer Andersson
Apoteket
Marcus Hartmann
H&M
Arba Kokalari
European Parliament
Hans Tjernström
Svensk Handel
Maria Moreau
Boozt
Daniel Johansson
Stadium
Presented by: PostNord
Ylva Staszewski
PostNord Sverige
Presented by: PostNord
Jan Jakobsson
PostNord
Presented by: PostNord
Jonas Arnberg
Detaljhandelspodden
Peter Ervasalo
Posti
Presented by: Posti
Sylvia Wennberg
H&M
Martin Börjesson
J.Lindeberg
Oscar Rundqvist
eComID
Konrad Olsson
Scandinavian MIND
Anna Berne
Filippa K
Presented by: GS1 Sweden
Mats Rosén
nShift
Presented by: GS1 Sweden
Andrea Wästlund
Ahlsell
Presented by: GS1 Sweden
Staffan Olsson
GS1 Sweden
Presented by: GS1 Sweden
Helena Storckenfeldt
Moderaterna
Magnus Nikkarinen
Swedish Commerce
Anna-Karin Dahlberg
Lindex
Alexander Wang-Pärleros
Framgångspodden
Presented by: Qliro
Christoffer Rutgersson
Qliro
Carolin Dalsgaard
Bang & Olufsen
Presented by: Channable
Grétar Thorsteinsson
Pandora
Presented by: Channable
Alexandra Marie Reizer
Channable
Jacob Rastad
Nordic Nest Group
Presented by: Avensia, Contentful, Commercetools & Syndigo
Martin Lesalvia
Home Furnishing Nordic
Presented by: Avensia, Contentful, Commercetools & Syndigo
Johan Sommar
Avensia
Presented by: Avensia, Contentful, Commercetools & Syndigo
Martin Leo
BHG Group
Presented by: Avensia, Contentful, Commercetools & Syndigo
Wim van Horen
Contentstack
Presented by: Contentstack
Björn Bryngelson
Klarna
Presented by: Klarna
Fredrik Erséus
AJ Produkter
Presented by: Optimizely
Mårten Bokedal
Optimizely
Presented by: Optimizely
Andreas Koschnike
Vinoteket
Presented by: Rule
Andrea Hyttnäs
Vinoteket
Presented by: Rule
Sam Jahanfar
Rule
Presented by: Rule
Camilla Tullberg Wengholm
Ani Jewels
Presented by: Kustom
Hanna Moisander
Lager 157
Presented by: Kustom
Rasmus Fahlander
Kustom
Presented by: Kustom
Joakim Blomqvist
Vparts
Presented by: Contentor
Sofie Okstad
Gents
Presented by: Contentor
Rabie Salem
Contentor
Presented by: Contentor
Karsten Deppert
Contentor
Presented by: Contentor
Peter Svensson
Headw.ai
Presented by: eEquity
Martin Magnusson
Zoo.se / Pet Pawr Group
Presented by: eEquity
Patrik Hedelin
eEquity
Mathias Krümmel
DHL Freight
Presented by: Columbus & Infor
Alexander Flaig
Linköping University / SHAPE Agency
Presented by: Columbus & Infor
Anca Iordanescu
WomenInTech Alliance / IKEA
Presented by: Columbus & Infor
Jenny Zeng
Åhléns
Presented by: Columbus & Infor
Håkan Strömbäck
Infor
Presented by: Columbus & Infor
Alex De Fusto
BigCommerce
Presented by: BigCommerce
Johan Holmström
NilsonGroup
Patrik Müller
Nets (a part of Nexi Group)
Bengt Nilervall
Svensk Handel
Mats&Axel
Anders Andrén Dorselius
Lantmännen
Presented by: Vaimo
Bård Kvamme
Norrøna
Pim Vijftigschild
New Black
Frederic Taillier
Impact.com
Linda Pimmeshofer
Change Retail
Björn Thorngren
MEDS
Hans Redig Bolin
Cervera
Presented by: ICA Paket and Early Bird
Josephine Darlington
Aster
Presented by: ICA Paket and Early Bird
Lisette Hallström
Early Bird
Presented by: ICA Paket and Early Bird
Lotta Wollentz
ICA Paket
Presented by: ICA Paket och Early Bird
Per Dahler
Clas Ohlson
Presented by: TestFreaks
Rebecka Berntsson
Amazon
Kristofer Arwin
TestFreaks/Trustvoice
Presented by: TestFreaks
Stefan Svensson
Nelly.com
Tom Thörnblom
Lyko
Emir Saffar
Ur&Penn
Presented by: Tweakwise
Erik Brandt
Tweakwise
Presented by: Tweakwise
Urban Höglund
Swish
Presented by: Swish
Margareta Boström
Jula
Presented by: Swish
Elin Anvedal Jörnevi
IKEA
Presented by: Swish
Daniel Svensson
Inet
Presented by: Swish
Max Riis Christensen
MakesYouLocal
Presented by: MakesYouLocal
Agathe Dupriet
MakesYouLocal
Presented by: MakesYouLocal
Christian Lehnert
MakesYouLocal
Presented by: MakesYouLocal
Petter Grålumstuen
Kitch’n,Tilbords & Cervera
Presented by: Svea
Jakob Dahlner
Elon Group
Presented by: Svea
Emma Wähl
HUI
Presented by: Svea
Camilla Plahn
Svea Bank
Presented by: Svea
Ulrika Göransson
Goals & Gusto AB / Zetas Garden
Presented by: Svea
Jack Stratten
Insider Trends
Jacob Lovén
Den Digitala Draken
Björn Hellqvist
Coca-Cola Europacific Partners
Nic Staeger
E-handelsexpert
Pino Roscigno
Stadium
Sara Karte
Foodora
Therese Kempe
Apohem
Emil Hägglöf
ICA
Johan Görgård
Gymgrossisten / HSNG
Kenneth Danielsson
IAB Sverige
Cornelia Reitinger
SAS Institute
Henrik Elofsson
Omnicom Media Group
Jewgeni Sadowski
Schibsted
Kattis Åström
CDON
Sara Sjöberg
Polarn O. Pyret
Andre Jofré
YEAR0001
Christian Appel
Workshop
Karin Winther
www.karinwinther.se
Fredrik Jerlov
Own Company/consultant
Jonatan Ehn
ASKET
Andrea Stenhamre
Kappahl
Presented by: Cure Media
Niklas Bondesson
NoA Consulting / Stockholm university
Presented by: Cure Media
Sanna Ödmark
Cure Media
Presented by: Cure Media
Ian Jindal
RetailX
Linn Weilar
Nordic Cosmetics & Healthcare. Part of OrienTrade-group
Jonna Gustafsson
Essnce
Cecilia Kroon
LYKO
Eleonor Dahlberg
Svensk Handel
Susanne Ehnbåge
Lindex
Josefin Dalum
NetOnNet
Charlotte Nordén
Cellbes
Erik Wickman
Inet
Gulfem Toygar
Amazon Sweden
Jan Nyberg
Normal
Björn Lindblad
Mio
Karl Eklöf
Stadium
Monika Magnusson
Apotek Hjärtat
Carola Lundell
Kicks
Jonas Karlén
Adlibris
Freddy Sobin
XXL
Paul Fischbein
RevolutionRace
Karin Lundahl
Market
Fredrik Svedjetun
Market
Monika Nilsson Lysell
Market
Anna Erlandsson
TikTok
Presented by: TikTok
Jacob Friberg
TikTok
Presented by: TikTok
Jessika Ödling
Dema
Presented by: TikTok
Lauren Cohen
TikTok
Presented by: TikTok
Michelle Kagel
TikTok
Presented by: TikTok
Robert Löfstrand
TikTok
Presented by: TikTok
David Köröndi
ETON
Marcus Elwin
Pocketlaw
Carl Wåreus
Presented by: Google
Gustav Karlsson
Weon
Jakob Kvanvig
Weon
Håkan Löfgren
Presented by: Google
Leonard Müller
Åhléns
Presented by: Google
Hanna Shirkavand
Precis Digital
Presented by: Google
Per-Mattias Nordkvist
IMPACT Commerce
Presented by: Salesforce
Ewa Olszewska
Salesforce
Presented by: Salesforce
Vera Petersson
Salesforce
Presented by: Salesforce
Emma Lythell
Salesforce
Presented by: Salesforce
Gavin Jewkes
TikTok UK
Presented by: TikTok
Karin Rehnberg
Revive Retail
Cathrin Fogelberg
Revive Retail
Ida Hördegårdh
Lindex
Sara Sidenbladh
Geggamoja
Marielle Krus
Bubbleroom
2025 Sponsors
Exhibiting companies with cutting-edge expertise, ready to help you grow your business online and to excel digitally
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