D-Congress
It is more than an event; it’s a beacon for the future of global e-commerce
D-Congress: The Legacy of Innovation in Retail
For over a decade, D-Congress has been the premier annual meeting point for the e-commerce industry in Sweden. Following the pandemic, the event has made significant strides, featuring more international speakers and exhibitors and attracting a greater number of C-level participants. Over time, the number of attendees from beyond Sweden’s borders has also grown.
With its origins tracing back to 1973 and the founding of the Mail Order Association in Borås, the event has evolved significantly over the decades. It transformed into D-Congress in 2015, organized by Svensk Digital Handel and Svensk Handel, and moved to Gothenburg. Since 2023, Svensk Handel has taken full ownership of the event, continuing to foster collaboration and innovation in partnership with the Swedish Exhibition & Congress Centre.
A Message from Per Ljungberg, Head of D-Congress
D-Congress has become Northern Europe’s most important meeting place for retail and e-commerce—where the future of commerce isn’t just discussed, but actively shaped. Each year, over 4,000 innovators, founders, policymakers, and tech pioneers gather in Gothenburg—not just for insight, but for energy, inspiration, and meaningful exchange.
What sets D-Congress apart is its atmosphere. It’s not just the scale or the speakers—it’s the sense of momentum, the openness to new ideas, and the immersive environment where boundaries blur between business, culture, and technology. From fast-growing disruptors to global giants, from policy to pop culture, D-Congress brings the entire ecosystem together.
Throughout the years, we’ve welcomed leading voices such as EU Commissioner Margrethe Vestager and the Prime Minister of Sweden Ulf Kristersson, thought leaders like Steven Bartlett s and Rachel Botsman, and the creatives and strategists behind iconic brands like Supreme, Stüssy, and LVMH. Alongside them stand Nordic powerhouses like H&M, ICA Gruppen, and Axel Johnson, as well as a new generation of e-commerce brands rewriting the rules—Djerf Avenue, CAIA Cosmetics, and RevolutionRace.
Per Ljungberg on stage at D-Congress 2025
With 130+ exhibitors and a program spanning AI, retail media, sustainability, branding, logistics, and leadership—D-Congress offers both width and depth. But above all, it offers a feeling: of possibility, of connection, of transformation in motion. Our vision is clear—to become the world’s most influential platform for retail transformation. We’re well on our way.
Come curious. Leave inspired.
Per Ljungberg
Head of D-Congress
D-Congress Featured in Forbes and Hong Kong’s Ming Pao
Sweden’s D-Congress is gaining international attention as one of the most forward-looking retail events in the world. In two consecutive features, Forbes highlighted how the congress is shaping the future of fashion, AI, and e-commerce. Meanwhile, Hong Kong’s Ming Pao praised the event for offering rare insights into the forces driving global retail transformation.
From iconic brands to rising disruptors, D-Congress is where the world looks to understand what’s next in commerce.
Lucy Maguire lead a dynamic discussion at D-Congress 2024 with Oliver Saunders (Our Legacy), Sanaz Dizaj Pahram (Axel Arigato), Liv Sandberg (TikTok), Jennie Rosén (Swedish Fashion Council) and Bank Bergström (Nordic Nest).
Legends of the Stage: Iconic Voices from D-Congress Past
- Ulf Kristersson, Prime Minister of Sweden (2025)
- Steven Bartlett, Founder of The Diary of a CEO, (2025)
- Sebastian Siemiatkowski, CEO and Co-Founder of Klarna (2025)
- Sara Riis Carstensen, Former Head of Brand Strategy Lego (2025)
- Dr. Achim Berg, Founder of FashionSights (2025)
- Hannah Bennet, Head of Digital at Paul Smith (2025)
- Evin Ahmad, actor (2025)
- Jack Stratten, Head of Trends at Insider Trends (2023, 2025)
- Malin Pålsson, Head of Digital at Supreme (2024)
- Nina Jönsson, CEO of ICA Gruppen (2024)
- Trent Power, Group Director of Client Devolpment at LVMH (2024)
- Matilda Djerf, CEO and Co-Founder of Djerf Avenue (2024, 2022)
- Per Schlingmann, Strategist, Author and Advisor (2024, 2023, 2017)
- Mari Jungstedt, International Bestselling Crime Author (2024)
- Tomas Ekman, CEO of Axel Johnson (2024)
- Zoe Bayliss Wong, Business Growth Expert in Sustainable Fashion & Circular Economy (2024)
- Brian Solis, Global Innovation Evangelist, Salesforce (2023)
- Jason ”Timbuktu” Diakité, Swedish Hip-Hop Artist and Author (2023)
- Rickard Lyko, CEO and Co-Founder of LYKO (2023)
- Diego Fria, Global E-Commerce Director at Stüssy (2023)
- Silvana Imam, Swedish Artist, Rapper and Songwriter (2022)
- Eva Xiao, Journalist Wall Street Journal (2022)
- Rachel Botsman, Global Thought Leader on Trust and Technology (2021)
- Kate Ancketil, CEO and Founder of GDR Creative Intelligence (2021)
- Bianca Ingrosso, Influencer and Co-Founder of CAIA Cosmetics (2021)
- Afdhel Aziz, Co-Founder & Chief Purpose Officer at Conspiracy of Love (2020)
- Margrethe Vestager, Executive Vice-President of the European Commission (2020)
- Pernilla Nyrensten, CEO and Co-Founder of RevolutionRace (2020)
- Shenyi Wu, former CFO at Pindoudou (2019)
- David Rowen, former Founding Editor of Wired UK (2019)
Stay updated on the Transformation of Retail
Subscribe to our monthly newsletter for valuable insights on the transformation of retail. Each issue coincides with the release of the E-handelsindikatorn report, which measures the turnover of e-commerce in the Swedish market.
The newsletter, delivered in Swedish, features information about D-Congress as well as other noteworthy events in the industry. By subscribing, you’ll also receive exclusive newsletters dedicated solely to D-Congress.
