D-Award: Honoring the heroes of Swedish digital commerce
D-Award is the gala where we celebrate the culmination of D-Congress and honor the trailblazers of digital commerce in Sweden.
The Brightest Stars Were Celebrated at D-Award 2025
This year’s D-Award dinner was truly something special! Together with 1,100 old and new friends, we celebrated some of the brightest stars in retail. In addition to a fantastic dinner, guests were treated to a top-class performance by Swedish pop star Daniela Rathana.
Of course, the highlight of the evening was celebrating excellence in Swedish e-commerce by awarding two prestigious prizes: D-Award for E-commerce and D-Award for Suppliers. After careful deliberation by the jury, Apotea and Shopify were announced as this year’s winners. They had the honor of stepping onto the main stage to receive standing ovations. Read the motivations
About D-Award
Established in 2019, the D-Award celebrates companies that don’t just succeed in e-commerce—they redefine it. This prestigious recognition honors businesses that dare to stay true to their vision, build strong brands, and drive innovation. Over the years, we’ve awarded trailblazers who have shaped the future of digital commerce. Read on
Motivations for the D-Award winners 2025
APOTEA
Apotea continues to be a shining example of Swedish e-commerce year after year. With a successful listing on Nasdaq Stockholm, the company has further cemented its position as one of Sweden’s largest and most profitable e-commerce players. Apotea has revolutionized the pharmacy industry through innovative solutions and fast, sustainable deliveries, making it a role model for the entire Swedish retail sector.
Shopify
Shopify has established itself as a key partner for Swedish retailers, offering a simple, flexible, and user-friendly platform that makes it easier than ever to launch, scale, and optimize e-commerce operations. Through innovative solutions, seamless integrations, and a strong focus on direct-to-consumer strategies, Shopify has helped countless businesses expand both locally and globally. Their commitment to customer experience, continuous development, and the success of retailers makes them a worthy winner of the Supplier of the Year 2025 award.
D-Award – E-commerce of the Year
Winning the D-Award for E-commerce of the Year requires more than just selling products—it demands building a brand, cultivating a loyal community, and challenging industry norms. The nominated companies are category leaders, demonstrating sustainable growth and leveraging technology to stay ahead of the curve. Each year, the jury selects three nominees, and from them, the winner is chosen.
D-Award – Supplier of the Year
This award recognizes a true game-changer—a company that empowers online retail by making it smarter, faster, and more efficient. The jury looks for innovation, impact, and the ability to elevate the entire industry. There is no nomination process—the jury directly selects the winner, who is announced at D-Congress.
The D-Award jury
Freddy Sobin, CEO XXL ● Linn Tagesson, COO & New Ventures Bucky Studios, Lager 157 Group ● Paul Fischbein, CEO RevolutionRace ● Hans Ohlsson, CEO Ellos ● Catrin Folkesson, CDO Rexel Sverige ● Joakim Eskilsson, Head of Digital Assist Volvo Cars
Per Ljungberg, Svensk Handel & Head of D-Congress, is the secretary of the jury.
D-Award Dinner: The perfect finale to D-Congress
The D-Award Dinner is where 1,100 leaders driving the transformation of the retail industry come together to celebrate the heroes of Swedish e-commerce. This prestigious evening is not only a recognition of excellence in digital commerce but also an opportunity to network and enjoy a festive conclusion to the two incredible days of D-Congress. Meet this year’s speakers, exhibitors, and notable participants from D-Congress 2025 in a relaxed and enjoyable setting.
The evening will feature the presentation of awards for the year’s best e-commerce company and leading supplier, honoring their significant contributions to the industry. The night will culminate with an exclusive concert by Daniela Rathana, a celebrated Swedish artist, continuing the tradition of outstanding performances—past years have featured Johnossi (2024), Familjen (2023), and Seinabo Sey (2022). The festivities will then move on to the Late Night Party with Adyen.
Svensk Handel’s CxO network, comprising influential leaders driving retail transformation, is also invited to join the dinner.
Daniella Rathana at D-Award Dinner 2025
Late Night Party with Adyen
Following the D-Award Dinner, the night continues with the Late Night Party with Adyen at Restaurant Corner (conveniently located in the same building as D-Congress).
Opening Hours: 10:30 PM – 3:00 AM
(For those without a D-Award Dinner ticket, entry will be available from 11:00 PM.)
D-Award winners and nominees from previous years
Winner of the D-Award E-commerce 2024: Djerf Avenue
Nominees: Djerf Avenue, Nordic Nest Group, Photowall
Citations: Djerf Avenue is not only one of Sweden’s fastest-growing and most profitable e-commerce companies but also a shining star on the international e-commerce stage. 2023 was the year they made a significant impact in New York. With a strong focus on sustainability, authentic marketing, and strategic collaborations, the community of “Djerf Angels” continues to grow at an impressive pace.
Winner of special prize 2024, The D-Award Impact: Houdini Sportswear
Nominees: Beleco, Houdini Sportswear, Plick
Citations: With its groundbreaking work in sustainable and technologically advanced clothing, Houdini stands out for its unparalleled commitment to being a positive and regenerative force for both society and the planet. The new Houdini Circle brings all garments together in one place, offering customers various options to suit their needs – buying new, second-hand, renting, or subscribing.
Winner of the D-Award Supplier 2024: Swish
Citations: Swish has revolutionized the payment process for e-commerce through its user-friendly approach, transaction speed, and robust security. Its intuitive interface and instant payments have reduced cart abandonment and increased customer satisfaction, while its seamless integration with e-commerce platforms has significantly enhanced the competitiveness of online retailers.
Winner of the D-Award E-commerce 2023: Lyko
Nominees: ASKET, Axel Arigato, Lyko
Citations: With its curiosity, innovative strength, and clear focus on sustainability, Lyko, as one of Sweden’s largest e-commerce companies, constantly breaks new ground and elevates Swedish e-commerce to new heights. When Lyko demanded fossil-free e-commerce deliveries, the entire Swedish ecosystem listened and took action.
Winner of the D-Award Supplier 2023: Adyen
Citations: Through its technical and financial platform, Adyen has empowered merchants to break down the barriers between physical and digital commerce. With millions of insights from transactions across both physical and digital channels, Adyen’s customers can build exceptional customer loyalty and create seamless, extraordinary customer experiences.
Winner of the D-Award E-commerce 2022: Inet
Nominees: Djerf Avenue, Inet, Rugvista
Citations: Inet’s journey is something truly extraordinary. From starting out in 2000 with only physical stores to becoming one of Sweden’s most innovative e-commerce companies today, with possibly the most loyal customers. The company is a pioneer in the e-commerce industry when it comes to gamification, boasts a large community, and delivers results that are as impressive as the customers’ engagement.
Winner of the D-Award Supplier 2022: Instabee
Citations: In recent years, Swedish e-commerce consumers have finally gained the ability to choose deliveries that are fast, convenient, and sustainable. Instabox, with its innovative customer solutions, has broken new ground and contributed to advancing e-commerce in Sweden. With a clear sustainability agenda, including their shift to entirely fossil-free fuels, they are also leading the way toward more sustainable deliveries.
Winner of the D-Award E-commerce 2021: Caia Cosmetics
Nominees: Caia Cosmetics, Maya Delorez, Sellpy
Citations: A prime example of how an influencer can build a strong, independent brand based on the engagement and loyalty within their community. One of Europe’s fastest-growing beauty companies with a high profit margin.
Winner of the D-Award E-commerce 2020: Skincity
Nominees: Pierce, Skincity, Sneakersnstuff
Citations: Skincity has literally brought the certified skin therapist online, creating an exceptional customer experience and has been profitable since its inception in 2011. Few who order from Skincity.se fail to mention the thoughtfully designed signature packaging, now complemented by a ’basic wrapping’ option. With a purpose of changing lives, they drive innovation in digital skincare
Winner of the D-Award E-commerce 2019: RevolutionRace
Nominees: Desenio, Ideal of Sweden, RevolutionRace
Citations: In a conservative industry with high price points, Pernilla and Niklas Nyrensten have proven that it is entirely possible to sell colorful, stylish, self-produced outdoor clothing with great fit at a reasonable price, without compromising on quality. By taking control of the entire value chain and involving customers in product development and marketing through social media, RevolutionRace has created a concept that they are successfully rolling out worldwide. A concept that has made them one of Sweden’s fastest-growing and most profitable e-commerce companies.”
