Emelie Samuelsson
Xlash
Head of Tech
Presenteras av: Storyblok
XLASH Cosmetics: The road to content-driven commerce experiences
XLASH Cosmetics: The road to content-driven commerce experiences
While digital commerce was rising continuously since its conception, the last couple of years have seen unprecedented exponential growth. The question is, how can a business succeed in a hyper competitive market?
As more and more businesses start to expand their online presence, keeping up with the latest technologies and adapting a future-proof architecture becomes more important. However, many companies struggle with keeping up. Where’s the issue? Join this panel discussion to hear how one of Sweden’s most loved beauty brands, XLASH Cosmetics, future-proofed their commerce experiences and discovered new ways to optimize their commerce tech-stack.
Emelie Samuelsson
Emelie is an entrepreneur, consultant and lecturer within e-commerce tech. She is currently leading the digital development at Xlash as Head of Tech and she has previously launched new online commerce experiences for over 10+ brands.
