The Creative Edge: Turning Insights into Extraordinary Campaigns

In a marketing landscape where competition for consumer attention is fiercer than ever, creativity is no longer just an advantage – it’s a necessity for crafting campaigns that truly make an impact. This session, moderated by Sanna Ödmark at Cure Media, delves into how creativity can act as a catalyst for developing standout marketing campaigns that drive meaningful business results.

Niklas Bondesson (PhD), Associate Professor at Stockholm University and strategic advisor at NoA Consulting, will present insights from his latest report Effective Communication. He will reveal the creative strategies with the greatest impact on campaign effectiveness, backed by data. Attendees will gain an in-depth understanding of the factors that drive success and how brands can amplify the return on their media investments through creative communication.

Andrea Stenhamre, Global Marketing Manager at Kappahl, will share how Kappahl leverages data-driven insights and creativity to strengthen its brand, connect with its target audience, and achieve lasting results.

This session offers attendees actionable tools and strategies to successfully integrate creativity into their own marketing efforts, ensuring their campaigns stand out and deliver exceptional outcomes.

Sanna Ödmark

Sanna Ödmark is the Head of Marketing at Cure Media, a leading player in influencer marketing in Europe since 2014. Cure Media help brands build strong and meaningful connections with their audiences through strategic influencer collaborations – ”building bonds that make brands grow.” With over 10 years of experience in marketing, Sanna leads efforts to strengthen Cure Media’s brand and drive business growth. She is also a co-host of Cure Media’s podcast Influencer Marketing Talks, a leading podcast on influencer marketing in Europe.

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Sharing the stage

Kappahl

Andrea Stenhamre

Global Marketing Manager

NoA Consulting / Stockholm university

Niklas Bondesson

Strategic advisor / Associate Professor of Marketing