Maximizing Customer Profitability: How Zoo.se Transformed Performance Marketing into a Growth Engine

Headw.ai, together with eEquity and Zoo.se, will present a case study demonstrating how Zoo.se is using Headw.ai to optimize their online performance marketing. By enriching business and customer data sent to marketing channels, Zoo.se gains deeper insights that enable data-driven, profit-focused initiatives. This approach allows Zoo.se to avoid both overspending and underspending on existing customers while leveraging AI prediction models to maximize the profitability of newly acquired customers (Life Time Value Gross Profit 2).

Peter Svensson

Peter Svensson is the founder of Headw.ai, a platform that combines business, financial, and marketing data using AI predictions into profit signals to fuel performance marketing. Born from the frustration of seeing e-commerce companies chase growth at any cost, Headw.ai evolved from Peter’s firsthand experience from both senior commercial roles at major Nordic e-commerce retailers and leading AI advertising initiatives at Google in Northern Europe.

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Sharing the stage

ZOO.se / Pet Pawr Group

Martin Magnusson

CMO

eEquity

Patrik Hedelin

Managing Director