Patrik Hedelin
eEquity
Managing Director
Maximizing Customer Profitability: How Zoo.se Transformed Performance Marketing into a Growth Engine
Stage: H1
Next-Gen Intuitive E-Commerce
1:10 pm-1:40 pm - 6 March
Go to H1
Add to calendar2025-03-06 13:10:002025-03-06 13:40:00Europe/StockholmMaximizing Customer Profitability: How Zoo.se Transformed Performance Marketing into a Growth EngineeEquity - Patrik HedelinNext-Gen Intuitive E-CommerceSvensk Digital Handelnoreply@dhandel.seevent
Maximizing Customer Profitability: How Zoo.se Transformed Performance Marketing into a Growth Engine
Headw.ai, together with eEquity and Zoo.se, will present a case study demonstrating how Zoo.se is using Headw.ai to optimize their online performance marketing. By enriching business and customer data sent to marketing channels, Zoo.se gains deeper insights that enable data-driven, profit-focused initiatives. This approach allows Zoo.se to avoid both overspending and underspending on existing customers while leveraging AI prediction models to maximize the profitability of newly acquired customers (Life Time Value Gross Profit 2).
Patrik Hedelin
Patrik Hedelin is Managing Partner and Co-founder of eEquity, leading growth investor in e-commerce companies. Patrik has been investing in and advising internet retailing and tech companies for the last 30 years.
