The Creative Edge: Turning Insights into Extraordinary Campaigns

In a marketing landscape where competition for consumer attention is fiercer than ever, creativity is no longer just an advantage – it’s a necessity for crafting campaigns that truly make an impact. This session, moderated by Sanna Ödmark at Cure Media, delves into how creativity can act as a catalyst for developing standout marketing campaigns that drive meaningful business results.

Niklas Bondesson (PhD), Associate Professor at Stockholm University and strategic advisor at NoA Consulting, will present insights from his latest report Effective Communication. He will reveal the creative strategies with the greatest impact on campaign effectiveness, backed by data. Attendees will gain an in-depth understanding of the factors that drive success and how brands can amplify the return on their media investments through creative communication.

Andrea Stenhamre, Global Marketing Manager at Kappahl, will share how Kappahl leverages data-driven insights and creativity to strengthen its brand, connect with its target audience, and achieve lasting results.

This session offers attendees actionable tools and strategies to successfully integrate creativity into their own marketing efforts, ensuring their campaigns stand out and deliver exceptional outcomes.

Niklas Bondesson

Niklas Bondesson, PhD, is an Associate Professor of Marketing at Stockholm University and the co-founder of NoA Consulting, where he continues to work as a strategic advisor. As a prominent market researcher, he has published numerous studies on branding and communication and serves on the Swedish Advertisers’ Effectiveness Committee. Previously, he established the Effectiveness Committee for KOMM. With over 15 years of strategic advisory experience, Niklas is recognized as a leading authority on marketing effectiveness and brand strategy.

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Sharing the stage

Kappahl

Andrea Stenhamre

Global Marketing Manager

Cure Media

Sanna Ödmark

Head of Marketing / Marknadschef