Breaking barriers: Driving Global E-Commerce Growth and Profitability

Brands and retailers looking to scale their online business worldwide are faced with navigating the many complexities involved in global online trading. From providing shoppers with a seamless localized buying experience that drives sales, to efficiently managing global operations across hundreds of markets worldwide, profitable e-commerce expansion requires extensive industry know-how and a comprehensive growth strategy.

In this session, we will focus on strategic approaches to simplifying global e-commerce expansion. Join us to hear from leading brands across different verticals as they share how they are effectively accelerating their global e-commerce growth while maximizing profitability. We’ll discuss how they overcome challenges such as compliance with local regulations and how they optimize their e-commerce offerings to meet local market expectations and drive global conversions.

Matthew Foord

Matthew leads Digital & Consumer Operations at Michael Kors, driving the performance of their global ecommerce platform. With 15 years of experience in cross-border commerce, he brings a wealth of knowledge spanning all areas of digital retailing. From commercial strategy and compliance to UX localization and customer experience, Matthew has a proven track record of success in small, medium, and enterprise-level businesses. He currently oversees the operational performance of Michael Kors’ ecommerce sites, serving customers in 59 markets worldwide.

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Sharing the stage

Global-e

Casper Lie

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Johanna von Sydow

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Björn Påhlman Spenger

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