Karin Winther
www.karinwinther.se
Grundare/Vd
Harnessing pop culture to Build Brand Power
Stage: J2
Borderless Brandscape
11:10 am-11:40 am - 6 March
Go to J2
Add to calendar2025-03-06 11:10:002025-03-06 11:40:00Europe/StockholmHarnessing pop culture to Build Brand Powerwww.karinwinther.se - Karin WintherBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
Harnessing pop culture to Build Brand Power
This panel will explore how forward-thinking retail brands are tapping into the power of popular culture to create and sustain strong brand identities. Featuring insights from three industry leaders, this session will delve into the strategic ways retailers connect with their audience by aligning with cultural trends, building authentic communities, and leveraging influencer partnerships.
Karin Winther
Karin Winther is a strategic consultant specializing in Gen Z, sustainability, generative AI, and video. Recently named one of Sweden’s 99 leading women in tech and marketing by industry magazine Resumé, she is recognized for her expertise in digital trends, AI, and consumer engagement.
With a background as a journalist and TV presenter at SVT covering fashion and culture, Karin has deep expertise in how brands can lean into authenticity to build relevance and lasting connections.
Her work spans strategy, concept development, and content production for brands in retail, fashion, media, entertainment, food, health & wellness, tech, and e-commerce. Known for a data-driven and experimental approach, Karin has spearheaded innovative projects at some of Sweden’s leading companies, shaping how brands engage with the next generation..
www.karinwinther.se
Grundare/Vd
The challenge with creating purpose driven retailers: How to navigate the risks and rewards of balancing the needs of commerce and culture
Stage: J2
Borderless Brandscape
11:50 am-12:20 pm - 6 March
Go to J2
Add to calendar2025-03-06 11:50:002025-03-06 12:20:00Europe/StockholmThe challenge with creating purpose driven retailers: How to navigate the risks and rewards of balancing the needs of commerce and culturewww.karinwinther.se - Karin WintherBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
The challenge with creating purpose driven retailers: How to navigate the risks and rewards of balancing the needs of commerce and culture
Balancing commercial and cultural needs means that a company strives to achieve financial success while acting in alignment with cultural, social, and sometimes ethical values that are important both to its target audience and society at large. This is often a challenge, as commercial interests (e.g., increasing sales, growth, and maximizing revenue) can sometimes conflict with cultural expectations and needs (e.g., authenticity, values, or sustainability).
Karin Winther
Karin Winther is a strategic consultant specializing in Gen Z, sustainability, generative AI, and video. Recently named one of Sweden’s 99 leading women in tech and marketing by industry magazine Resumé, she is recognized for her expertise in digital trends, AI, and consumer engagement.
With a background as a journalist and TV presenter at SVT covering fashion and culture, Karin has deep expertise in how brands can lean into authenticity to build relevance and lasting connections.
Her work spans strategy, concept development, and content production for brands in retail, fashion, media, entertainment, food, health & wellness, tech, and e-commerce. Known for a data-driven and experimental approach, Karin has spearheaded innovative projects at some of Sweden’s leading companies, shaping how brands engage with the next generation.
