Henrik Elofsson
Omnicom Media Group
Commerce Specialist
Panel discussion - Alliances & Technology: The Forces Behind Retail Media
Stage: J2
Borderless Brandscape
3:15 pm-3:45 pm - 5 March
Go to J2
Add to calendar2025-03-05 15:15:002025-03-05 15:45:00Europe/StockholmPanel discussion - Alliances & Technology: The Forces Behind Retail MediaOmnicom Media Group - Henrik ElofssonBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
Panel discussion – Alliances & Technology: The Forces Behind Retail Media
Which technical solutions and collaborations drive development? AI, first-party data and the role of ecosystems in future retail media. Jacob Lovén from Den Digitala Draken explores Retail Media with leading experts from companies such as Schibsted, SAS Institiute, CDON and Omnicom.
Henrik Elofsson
Henrik is one of Sweden’s foremost specialists in Retail Media from a media technology perspective and part of the Commerce team at Omnicom Media Group. He has been a driving force in developing the market and helping both retailers and brands navigate the growing retail media landscape.
