Become the Best Version of Yourself

What does it take to build a successful brand—both globally and locally? The right platforms? A strong product? The right strategy? Yes, but above all, people who strive for more.

Presented by Voyado, Henrik Bunge, Head Coach at Björn Borg, shares how the company has grown through a culture focused on performance and development. He talks about the importance of challenging yourself, lifting others, and creating an environment where both the team and the business can reach their full potential. By inspiring people to become the best version of themselves, Björn Borg has built both a strong company and a brand that stands out in a competitive market.

Henrik Bunge

Henrik Bunge is not a traditional CEO—he is the Head Coach at Björn Borg. With a background in leadership and business development, he has transformed the company from an underwear brand into a major player in sports fashion, fostering a culture centered on performance and growth. His philosophy is simple: Everyone has the potential to become a better version of themselves. Outside of work, he practices what he preaches—he has, among other things, skied to the North Pole in record time and is a passionate advocate for physical activity as a key to success.

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Björn Påhlman Spenger

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