Camilla Tullberg Wengholm
ANI Jewels
Chief Executive Officer
Presented by: Kustom
Kiruna eller Kyoto - Vad ligger bakom en framgångsrik utlandsexpansion?
Stage: H1
Next-Gen Intuitive E-Commerce
11:50 am-12:20 pm - 6 March
Go to H1
Add to calendar2025-03-06 11:50:002025-03-06 12:20:00Europe/StockholmKiruna eller Kyoto - Vad ligger bakom en framgångsrik utlandsexpansion? ANI Jewels - Camilla Tullberg WengholmNext-Gen Intuitive E-CommerceSvensk Digital Handelnoreply@dhandel.seevent
Kiruna eller Kyoto – Vad ligger bakom en framgångsrik utlandsexpansion?
Om Sverige kan producera globala jättar som IKEA, H&M och Spotify – hur kan andra varumärken uppnå samma framgång? De flesta av oss som driver en e-handel har någon gång ställt oss frågan – när är det dags att expandera till andra länder? Men vart finns möjligheterna, och riskerna, med att satsa på internationalisering och hur skiljer sig tillvägagångssätten på olika marknader?
Vi gräver i vad som krävs för utlandsexpansion, de olika strategierna och knepen för framgång.
Camilla Tullberg Wengholm
Camilla Tullberg Wenghom is the CEO of ANI Jewels, founded by two of Sweden’s most prominent influencers, Bianca Ingrosso and Lovisa Worge. Camilla is an accomplished leader with over a decade of experience in sales, marketing, and business development. She has worked with some of Sweden’s most renowned companies, including Kinnevik, H&M, Schibsted, Axel Johnson and Axfood. Her leadership style centers on growth through innovation and building strong, genuine customer relationships.
Ani Jewels
CEO
From Influencer Brand to Community-Driven Brand: Building Growth through Authentic Relationships
Stage: J2
Borderless Brandscape
12:30 pm-1:00 pm - 6 March
Go to J2
Add to calendar2025-03-06 12:30:002025-03-06 13:00:00Europe/StockholmFrom Influencer Brand to Community-Driven Brand: Building Growth through Authentic RelationshipsAni Jewels - Camilla Tullberg WengholmBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
From Influencer Brand to Community-Driven Brand: Building Growth through Authentic Relationships
Ani Jewels, a brand founded by two of Sweden’s largest influencers, is navigating the challenges of being associated with prominent influencer profiles and shift the focus from them as front marketing pillars to their entrepreneurial journey. The aim is to leverage the strong competences within social media combined with the close relationship to the customers, in order to build a strong community for the brand. This keynote will talk about how today’s brands can leverage authentic customer relationships and immediate feedback from social media to foster organic growth and create long-lasting, meaningful connections with their customers.
Camilla Tullberg Wengholm
Camilla Tullberg Wengholm is the CEO of ANI Jewels, a jewelry brand founded by two of Sweden’s most prominent influencers, Bianca Ingrosso and Lovisa Worge. She is a dedicated and results-driven leader with over 10 years of experience in sales, marketing, and business development. Previously, she has worked within some of Sweden’s most prominent corporate groups, including Kinnevik, H&M, Schibsted, Axel Johnson and Axfood. Camilla has developed a leadership style that fosters growth through strong, authentic customer relationships and innovative strategies.
