Anca Iordanescu
WomenInTech Alliance / IKEA
Founder of WomenInTech Alliance & former VP of Engineering (Stores of the Future) at IKEA
Presented by: Columbus & Infor
How Challenging is Digital Transformation Really?
Stage: H1
Next-Gen Intuitive E-Commerce
3:20 pm-3:50 pm - 6 March
Go to H1
Add to calendar2025-03-06 15:20:002025-03-06 15:50:00Europe/StockholmHow Challenging is Digital Transformation Really?WomenInTech Alliance / IKEA - Anca IordanescuNext-Gen Intuitive E-CommerceSvensk Digital Handelnoreply@dhandel.seevent
How Challenging is Digital Transformation Really?
Digital transformation is a hot topic, but how does it actually work in practice – and what does it take to succeed? In this panel discussion, experienced retailers and industry experts come together to share industry insights from some of the most complex projects in the sector.
The discussion will explore key issues such as strategic challenges, sustainability, emerging consumer behaviours, the role of organisational culture, technology choices, the importance of strong partnerships, and how to truly measure success. What has worked, what hasn’t, and what lessons can help you and your organisation move forward?
Don’t miss this opportunity to hear real-world experiences and ask your own questions. Digital transformation is challenging – but perhaps not as difficult as you think.
Anca Iordanescu
Anca Iordanescu is an award-winning engineering leader with decades of tech experience building and scaling global diverse teams across both the consumer and enterprise space.
