
Borderless Brandscape (Stage J2)

Borderless Brandscape (Stage J2)
This stage provides an in-depth exploration of modern brand building in today’s connected world. The focus is on creating seamless customer journeys that transcend borders and cultures, leveraging retail media and innovative digital tools to enhance each interaction. Speakers will share insights on using the latest in retail media to amplify brand visibility and on how to strategically engage customers across digital touchpoints to foster brand loyalty.
Discover the role of storytelling and brand authenticity in crafting brands that resonate globally, creating meaningful, memorable experiences. ”Borderless Brandscape” is your guide to building brands that stand out by making the customer journey engaging, consistent, and impactful, harnessing the full power of the digital ecosystem to leave a lasting impression on consumers worldwide.
Agenda Stage J2 March 5 and 6
1:15 pm
1:15 pm - 1:45 pm
J2
Retail Media - när retailers blir mediahus och annonsgiganter
Den Digitala Draken
1:55 pm
1:55 pm - 2:25 pm
J2
Paneldiskussion Retail Media - så skapar du värde för dina leverantörer och brands
Coca Cola Sverige
E-handelsexpert
Den Digitala Draken
2:35 pm
2:35 pm - 3:05 pm
J2
Paneldiskussion Retail Media - resan från leverantörsbidrag till Retail Media
Gymgrossisten / HSNG
IAB Sverige
Den Digitala Draken
3:15 pm
3:15 pm - 3:45 pm
J2
Panel discussion - Alliances & Technology: The Forces Behind Retail Media

Omnicom Media Group
Den Digitala Draken
10:30 am
10:30 am - 11:00 am
J2
Ta värderingar över gränser: Polarn O. Pyrets omnikanalresa.
Polarn O. Pyret
11:10 am
11:10 am - 11:40 am
J2
Harnessing pop culture to Build Brand Power

www.karinwinther.se
11:50 am
11:50 am - 12:20 pm
J2
The challenge with creating purpose driven brands. How to navigate the risks and rewards of balancing the needs of commerce and culture

Own Company/consultant
www.karinwinther.se
ASKET
12:30 pm
12:30 pm - 1:00 pm
J2
From Influencer Brand to Community-Driven Brand: Building Growth through Authentic Relationships

Ani Jewels
1:10 pm
1:10 pm - 1:40 pm
J2
The Creative Edge: Turning Insights into Extraordinary Campaigns
NoA Consulting / Stockholm university
3:20 pm
3:20 pm - 3:50 pm
J2
The Future of Commerce: From Channels to Seamless Presence

RetailX
4:00 pm
4:00 pm - 4:30 pm
J2
Beauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven Success

Nordic Cosmetics & Healthcare. Part of OrienTrade-group
Tanrevel
Svensk Handel
Stay updated on the Transformation of Retail
Subscribe to our monthly newsletter for valuable insights on the transformation of retail. Each issue coincides with the release of the E-handelsindikatorn report, which measures the turnover of e-commerce in the Swedish market.
The newsletter, delivered in Swedish, features information about D-Congress as well as other noteworthy events in the industry. By subscribing, you’ll also receive exclusive newsletters dedicated solely to D-Congress.