The Attention Economy: Martech, Retail Media & Modern Commerce (Stage J1)

This is the stage where commerce and communication converge. In today’s attention economy, relevance is everything—and the ability to reach, engage, and convert consumers is being reshaped by data, technology, and new retail formats. From retail media and AI-powered campaigns to loyalty ecosystems and dynamic personalization, this stage explores the Martech strategies driving growth across both everyday essentials and high-involvement purchases. Whether you’re in FMCG, grocery, or lifestyle retail—owning the customer relationship has never been more critical.

On the Attention Economy stage, we meet the brands, platforms, and retailers redefining how audiences are built and monetized—across channels, formats, and verticals. It’s about performance, precision, and long-term brand impact in a world where every moment counts.