Cultural Influence: Creating Authentic Brand Experiences

Main Stage F4

As the second main stage of D-Congress 2026, F4 offers a dynamic setting for high-level panel discussions, fireside chats and keynotes that bring this year’s theme—Shaping Culture – Transforming Commerce—to life. Here, you’ll meet international thought-leaders, visionary brand builders, and some of the most influential voices in retail, lifestyle, fashion, and tech.

This stage explores how cultural relevance becomes a competitive advantage. In a world where global reach must meet local resonance, we dive into the strategies that create truly iconic, experience-driven brands. From content and collaborations to storytelling and scaling, F4 uncovers how authenticity fuels influence—and how culture shapes commercial success.