Shaping Culture, Transforming Commerce
Main Stage Congress Hall
Shaping Culture, Transforming Commerce
Main Stage Congress Hall
This is the flagship stage of D-Congress 2026. Here, you’ll meet the headline names: world-famous keynote speakers, visionary entrepreneurs, top political leaders, and global thought-leaders who are shaping the future of retail, society, and technology.
Under the theme Shaping Culture – Transforming Commerce, the Main Stage Congress Hall explores how modern brands no longer just sell products—they shape culture. In a time defined by geopolitical tension, AI breakthroughs, and shifting consumer values, success belongs to those who create authentic connections, inspire trust, and turn customers into communities.
On this stage, we decode the new rules of cultural relevance. From storytelling and creativity to AI and data-driven experiences, the Main Stage dives deep into the strategies, technologies, and leadership models that will define the next chapter of global commerce.
Swedish Prime Minister Ulf Kristersson on stage at D-Congress 2025
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