
D-Congress 2026
Shaping Culture – Transforming Commerce

Eight stages. Eight perspectives on transformation
D-Congress 2026 brings together the most important conversations in commerce today—spread across eight thematic stages. Each stage is carefully curated to explore a distinct dimension of how retail is evolving in an era shaped by culture, creativity, technology, and global change.
The theme Shaping Culture – Transforming Commerce runs through the entire program, guiding the way we frame challenges, share solutions, and spotlight innovation. With more than 100 sessions and over 200 speakers, this year’s congress offers deeper B2B insights, expanded focus on grocery, and a sharper lens on the forces redefining competitiveness and customer engagement.
In the sections below, you’ll find an overview of the eight stages—each with its own unique angle, audience, and ambition. Together, they form a comprehensive exploration of the future of retail.