D-Award: Honoring the heroes of Swedish digital commerce​

D-Award is the gala where we celebrate the culmination of D-Congress and honor the trailblazers of digital commerce in Sweden.

D-Award 2025: Celebrating excellence in Swedish e-commerce

The D-Award 2025 shines a spotlight on the companies redefining Swedish e-commerce. This year’s nominees—Apotea, Ninepine, and Nordic Knots—are leading the way with groundbreaking innovation, exceptional customer experiences, and strong international ambitions. Read the jury’s motivations here.

A distinguished jury selects the winner, which will be revealed at the D-Award Dinner on March 6, 2025, at D-Congress. During the gala, the D-Award for Suppliers will also be presented, recognizing the most impactful service provider in the industry. Meet the jury

Past winners of the D-Award for E-commerce include RevolutionRace (2019), Skincity (2020), Caia Cosmetics (2021), Inet (2022), LYKO (2023), and Djerf Avenue (2024). The D-Award for Suppliers has honored Swish (2024), Adyen (2023), and Instabee (2022), while Houdini Sportswear was named D-Award Impact Innovator of the Year at D-Congress 2024. Read more

Who will take home the D-Award 2025? We’ll find out at D-Congress and the D-Award Dinner, where we celebrate the future of Swedish e-commerce!

D-Award E-commerce 2024 winner, Djerf Avenue

Motivations for the Nominees in the ”E-Commerce of the Year” Category at D-Award 2025

APOTEA

Apotea continues to be a shining example of Swedish e-commerce year after year. With a successful listing on Nasdaq Stockholm, the company has further cemented its position as one of Sweden’s largest and most profitable e-commerce players. Apotea has revolutionized the pharmacy industry through innovative solutions and fast, sustainable deliveries, making it a role model for the entire Swedish retail sector.

To Apotea

NINEPINE

Ninepine impresses with its explosive growth while maintaining profitability and its successful social media strategies, effectively reaching and engaging a broad audience. By offering innovative active lifestyle products combined with a deep understanding of today’s consumers, Ninepine has quickly established itself as a leading player in its category and a role model for innovative e-commerce.

To Ninepine

NORDIC KNOTS

Nordic Knots is a brilliant example of a new generation of Swedish companies that have rapidly reached a broad international audience while delivering impressive profitability. With its combination of timeless aesthetics, innovative business models, and exceptional growth, Nordic Knots is setting a new standard for international success in design and interior decor.

To Nordic Knots

The D-Award jury consists of renowned industry experts​

  • Freddy Sobin, CEO XXL
  • Linn Tagesson, COO & New Ventures Bucky Studios, Lager 157 Group
  • Paul Fischbein, CEO RevolutionRace
  • Hans Ohlsson, CEO Ellos
  • Catrin Folkesson, CDO Rexel Sverige
  • Joakim Eskilsson, Head of Digital Assist Volvo Cars

Per Ljungberg, Svensk Handel & Head of D-Congress, is the secretary of the jury.

D-Award Dinner: The perfect finale to D-Congress​

The D-Award Dinner is where 1,100 leaders driving the transformation of the retail industry come together to celebrate the heroes of Swedish e-commerce. This prestigious evening is not only a recognition of excellence in digital commerce but also an opportunity to network and enjoy a festive conclusion to the two incredible days of D-Congress. Meet this year’s speakers, exhibitors, and notable participants from D-Congress 2025 in a relaxed and enjoyable setting.​

The evening will feature the presentation of awards for the year’s best e-commerce company and leading supplier, honoring their significant contributions to the industry. The night will culminate with an exclusive concert by Daniela Rathana, a celebrated Swedish artist, continuing the tradition of outstanding performances—past years have featured Johnossi (2024), Familjen (2023), and Seinabo Sey (2022). The festivities will then move on to the Late Night Party with Adyen.​

Svensk Handel’s CxO network, comprising influential leaders driving retail transformation, is also invited to join the dinner.

Daniella Rathana at D-Award Dinner 2025

Late Night Party with Adyen

Following the D-Award Dinner, the night continues with the Late Night Party with Adyen at Restaurant Corner (conveniently located in the same building as D-Congress).

Opening Hours: 10:30 PM – 3:00 AM

(For those without a D-Award Dinner ticket, entry will be available from 11:00 PM.)

D-Award winners and nominees from previous years​

Winner of the D-Award E-commerce 2024: Djerf Avenue​

Nominees: Djerf Avenue, Nordic Nest Group, Photowall

Citations: Djerf Avenue is not only one of Sweden’s fastest-growing and most profitable e-commerce companies but also a shining star on the international e-commerce stage. 2023 was the year they made a significant impact in New York. With a strong focus on sustainability, authentic marketing, and strategic collaborations, the community of “Djerf Angels” continues to grow at an impressive pace.​

Djerf Avenue

Winner of special prize 2024, ​The D-Award Impact: Houdini Sportswear

Nominees: Beleco, Houdini Sportswear, Plick

Citations​: With its groundbreaking work in sustainable and technologically advanced clothing, Houdini stands out for its unparalleled commitment to being a positive and regenerative force for both society and the planet. The new Houdini Circle brings all garments together in one place, offering customers various options to suit their needs – buying new, second-hand, renting, or subscribing.​

Houdini Sportswear

Winner of the D-Award Supplier 2024: Swish​

Citations: Swish has revolutionized the payment process for e-commerce through its user-friendly approach, transaction speed, and robust security. Its intuitive interface and instant payments have reduced cart abandonment and increased customer satisfaction, while its seamless integration with e-commerce platforms has significantly enhanced the competitiveness of online retailers.​

Swish

Winner of the D-Award E-commerce 2023: Lyko

Nominees: ASKET, Axel Arigato, Lyko

Citations: With its curiosity, innovative strength, and clear focus on sustainability, Lyko, as one of Sweden’s largest e-commerce companies, constantly breaks new ground and elevates Swedish e-commerce to new heights. When Lyko demanded fossil-free e-commerce deliveries, the entire Swedish ecosystem listened and took action.​

Lyko

Winner of the D-Award Supplier 2023: Adyen

Citations: Through its technical and financial platform, Adyen has empowered merchants to break down the barriers between physical and digital commerce. With millions of insights from transactions across both physical and digital channels, Adyen’s customers can build exceptional customer loyalty and create seamless, extraordinary customer experiences.​

Adyen

Winner of the D-Award E-commerce 2022: Inet

Nominees: Djerf Avenue, Inet, Rugvista​

Citations: Inet’s journey is something truly extraordinary. From starting out in 2000 with only physical stores to becoming one of Sweden’s most innovative e-commerce companies today, with possibly the most loyal customers. The company is a pioneer in the e-commerce industry when it comes to gamification, boasts a large community, and delivers results that are as impressive as the customers’ engagement.​

Inet

Winner of the D-Award Supplier 2022: Instabee

Citations: In recent years, Swedish e-commerce consumers have finally gained the ability to choose deliveries that are fast, convenient, and sustainable. Instabox, with its innovative customer solutions, has broken new ground and contributed to advancing e-commerce in Sweden. With a clear sustainability agenda, including their shift to entirely fossil-free fuels, they are also leading the way toward more sustainable deliveries.​

Instabee

Winner of the D-Award E-commerce 2021: Caia Cosmetics

Nominees: Caia Cosmetics, Maya Delorez, Sellpy

Citations: A prime example of how an influencer can build a strong, independent brand based on the engagement and loyalty within their community. One of Europe’s fastest-growing beauty companies with a high profit margin.

CAIA Cosmetics

Winner of the D-Award E-commerce 2020: Skincity

Nominees: Pierce, Skincity, Sneakersnstuff​

Citations: Skincity has literally brought the certified skin therapist online, creating an exceptional customer experience and has been profitable since its inception in 2011. Few who order from Skincity.se fail to mention the thoughtfully designed signature packaging, now complemented by a ’basic wrapping’ option. With a purpose of changing lives, they drive innovation in digital skincare​

Skincity

Winner of the D-Award E-commerce 2019: RevolutionRace

Nominees: Desenio, Ideal of Sweden, RevolutionRace

Citations: In a conservative industry with high price points, Pernilla and Niklas Nyrensten have proven that it is entirely possible to sell colorful, stylish, self-produced outdoor clothing with great fit at a reasonable price, without compromising on quality. By taking control of the entire value chain and involving customers in product development and marketing through social media, RevolutionRace has created a concept that they are successfully rolling out worldwide. A concept that has made them one of Sweden’s fastest-growing and most profitable e-commerce companies.”​

RevolutionRace

More about D-Congress

D-Congress 2024

MARCH 6-7

Innovation for Impact

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  • MARCH 5
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  • MARCH 6
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  • Lunch
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