D-Award: Honoring the heroes of Swedish digital commerce

D-Award is the gala where we celebrate the culmination of D-Congress and honor the trailblazers of digital commerce in Sweden.

D-Award Dinner: The perfect finale to D-Congress

The D-Award Dinner is where 1,100 leaders driving the transformation of the retail industry come together to celebrate the heroes of Swedish e-commerce. This prestigious evening is not only a recognition of excellence in digital commerce but also an opportunity to network and enjoy a festive conclusion to the two incredible days of D-Congress. Meet this year’s speakers, exhibitors, and notable participants from D-Congress 2025 in a relaxed and enjoyable setting.

The evening will feature the presentation of awards for the year’s best e-commerce company and leading supplier, honoring their significant contributions to the industry. The night will culminate with an exclusive concert by Daniela Rathana, a celebrated Swedish artist, continuing the tradition of outstanding performances—past years have featured Johnossi (2024), Familjen (2023), and Seinabo Sey (2022). The festivities will then move on to the After Party, sponsored by Adyen.

Svensk Handel’s CxO network, comprising influential leaders driving retail transformation, is also invited to join the dinner.

Johnossi rocked out at D-Congress 2024

Djerf Avenue E-Commerce of the year 2024

D-Award: celebrating excellence in Swedish digital commerce

The D-Award is the most prestigious recognition in Swedish e-commerce, celebrating companies that break new ground, deliver exceptional customer experiences, and put Swedish e-commerce on the international map. This distinguished award is presented during a gala in conjunction with D-Congress.

Now in its seventh year, the D-Award is presented by Svensk Handel to the leading e-commerce company in Sweden. A jury of renowned experts in Swedish e-commerce selects three finalists, from which one winner is announced at D-Congress. Additionally, the D-Award for Suppliers is unveiled during the awards gala dinner at D-Congress, March 6, 2025.

Past winners of the D-Award for E-commerce include RevolutionRace (2019), Skincity (2020), Caia Cosmetics (2021), Inet (2022), LYKO (2023), and Djerf Avenue (2024).

The D-Award for Suppliers was awarded to Swish in 2024, with previous winners including Adyen (2023) and Instabee (2022). At D-Congress 2024, a special award, the D-Award Impact Innovator of the Year, was presented to Houdini Sportswear.

The three nominated companies for the D-Award E-Commerce 2025 will be announced in December 2024.

The D-Award jury consists of renowned industry experts

Freddy Sobin, CEO XXL
Linn Tagesson, Co-Founder Babyshop
Paul Fischbein, CEO RevolutionRace
Hans Ohlsson, CEO Ellos
Catrin Folkesson, CDO Rexel Sverige
Joakim Eskilsson, Head of Digital Assist Volvo Cars
Sofia Larsen, CEO Svensk Handel
Per Ljungberg, Chief Innovation Officer/Head of D-Congress Svensk Handel
Arne B Andersson, Senior E-Commerce Advisor Svensk Handel

Winners and nominees from previous years

E-commerce of the year: RevolutionRace (2019), Skincity (2020), Caia Cosmetics (2021), Inet (2022), LYKO (2023), Djerf Avenue (2024)
Supplier of the year: Instabox (2022), Adyen (2023), Swish (2024)
Special prize: D-Award Impact: Houdini Sportswear (2024)

Read the award citations

Winner of the D-Award E-commerce 2024: Djerf Avenue

Nominees: Djerf Avenue, Nordic Nest Group, Photowall

Citations: Djerf Avenue is not only one of Sweden’s fastest-growing and most profitable e-commerce companies but also a shining star on the international e-commerce stage. 2023 was the year they made a significant impact in New York. With a strong focus on sustainability, authentic marketing, and strategic collaborations, the community of “Djerf Angels” continues to grow at an impressive pace.

Djerf Avenue

Winner of special prize 2024, The D-Award Impact: Houdini Sportswear

Nominees: Beleco, Houdini Sportswear, Plick

Citations: With its groundbreaking work in sustainable and technologically advanced clothing, Houdini stands out for its unparalleled commitment to being a positive and regenerative force for both society and the planet. The new Houdini Circle brings all garments together in one place, offering customers various options to suit their needs – buying new, second-hand, renting, or subscribing.

Houdini Sportswear

Winner of the D-Award Supplier 2024: Swish

Citations: Swish has revolutionized the payment process for e-commerce through its user-friendly approach, transaction speed, and robust security. Its intuitive interface and instant payments have reduced cart abandonment and increased customer satisfaction, while its seamless integration with e-commerce platforms has significantly enhanced the competitiveness of online retailers.

Swish

Winner of the D-Award E-commerce 2023: Lyko

Nominees: ASKET, Axel Arigato, Lyko

Citations: With its curiosity, innovative strength, and clear focus on sustainability, Lyko, as one of Sweden’s largest e-commerce companies, constantly breaks new ground and elevates Swedish e-commerce to new heights. When Lyko demanded fossil-free e-commerce deliveries, the entire Swedish ecosystem listened and took action.

Lyko

Winner of the D-Award Supplier 2023: Adyen

Citations: Through its technical and financial platform, Adyen has empowered merchants to break down the barriers between physical and digital commerce. With millions of insights from transactions across both physical and digital channels, Adyen’s customers can build exceptional customer loyalty and create seamless, extraordinary customer experiences.

Adyen

Winner of the D-Award E-commerce 2022: Inet

Nominees: Djerf Avenue, Inet, Rugvista

Citations: Inet’s journey is something truly extraordinary. From starting out in 2000 with only physical stores to becoming one of Sweden’s most innovative e-commerce companies today, with possibly the most loyal customers. The company is a pioneer in the e-commerce industry when it comes to gamification, boasts a large community, and delivers results that are as impressive as the customers’ engagement.

Inet

Winner of the D-Award Supplier 2022: Instabee

Citations: In recent years, Swedish e-commerce consumers have finally gained the ability to choose deliveries that are fast, convenient, and sustainable. Instabox, with its innovative customer solutions, has broken new ground and contributed to advancing e-commerce in Sweden. With a clear sustainability agenda, including their shift to entirely fossil-free fuels, they are also leading the way toward more sustainable deliveries.

Instabee

Winner of the D-Award E-commerce 2021: Caia Cosmetics

Nominees: Caia Cosmetics, Maya Delorez, Sellpy

Citations: A prime example of how an influencer can build a strong, independent brand based on the engagement and loyalty within their community. One of Europe’s fastest-growing beauty companies with a high profit margin.

CAIA Cosmetics

Winner of the D-Award E-commerce 2020: Skincity

Nominees: Pierce, Skincity, Sneakersnstuff

Citations: Skincity has literally brought the certified skin therapist online, creating an exceptional customer experience and has been profitable since its inception in 2011. Few who order from Skincity.se fail to mention the thoughtfully designed signature packaging, now complemented by a ’basic wrapping’ option. With a purpose of changing lives, they drive innovation in digital skincare

Skincity

Winner of the D-Award E-commerce 2019: RevolutionRace

Nominees: Desenio, Ideal of Sweden, RevolutionRace

Citations: In a conservative industry with high price points, Pernilla and Niklas Nyrensten have proven that it is entirely possible to sell colorful, stylish, self-produced outdoor clothing with great fit at a reasonable price, without compromising on quality. By taking control of the entire value chain and involving customers in product development and marketing through social media, RevolutionRace has created a concept that they are successfully rolling out worldwide. A concept that has made them one of Sweden’s fastest-growing and most profitable e-commerce companies.”

RevolutionRace

More about D-Congress

Dec

D-Congress

D-Award: Honoring the heroes of Swedish digital commerce​

D-Award Dinner: The perfect finale to D-Congress​

D-Award: celebrating excellence in Swedish digital commerce​

The D-Award jury consists of renowned industry experts​

Winners and nominees from previous years​

Winner of the D-Award E-commerce 2024: Djerf Avenue​

Nominees: Djerf Avenue, Nordic Nest Group, Photowall

Winner of special prize 2024, ​The D-Award Impact: Houdini Sportswear

Nominees: Beleco, Houdini Sportswear, Plick

Winner of the D-Award Supplier 2024: Swish​