Showcase your brand where retail transforms
Secure your sponsorship at Northern Europe’s leading retail event. Meet 4,500+ innovators, industry leaders, and changemakers from across retail, e-commerce, and tech. Showcase your brand, launch new ideas, and connect with the people driving growth, creativity, and transformation in commerce.
Sponsorships at D-Congress 2026
March 4-5 in Gothenburg, Sweden
Put your brand in front of 4,500+ senior leaders, buyers, and influencers. D-Congress is Northern Europe’s go-to retail event, where leaders from e-commerce, retail, and tech gather to exchange ideas, build partnerships, and drive growth. With a sponsorship, you unlock tangible opportunities to stand out: own the stage with thought leadership, boost your visibility across the venue, join exclusive networking, and activate experiences that deliver measurable impact.
New in 2026 – the D-Congress Festival: a unique evening with live acts, DJs, and international guests. It’s not just branding – it’s about being at the center of the community driving retail forward.
Sponsorship opportunities
Exhibit and Connect
The Standard Sponsorship Package is the essential entry point for all sponsors – your minimum presence and the foundation for unlocking additional sponsorship and visibility opportunities at D-Congress. It ensures your brand is visible, your team is on site, and you have access to the right people and platforms.
What’s included:
Upgrade with a larger stand and extra tickets for maximum impact
- 6 m² stand – your space in the exhibition area
- Scanning tool to capture and follow up on leads
- Access to the meeting platform for networking and scheduling
- Company logo exposure on dcongress.se
- 3 sponsor passes incl. lunch, fika and full speaker programme
- 6 Retailer & Brands tickets (special conditions apply)
- Sponsor price on additional tickets (special conditions apply)
- Mandatory insurance (separate invoice from Swedish Exhibition & Congress Centre)
- Option to add extra services for even greater visibility
Starting from 89,000 SEK
Add-Ons – Boost Your Visibility
Take your sponsorship to the next level with exclusive add-ons that give your brand maximum exposure andtouchpoints throughout D-Congress.
- Host a session
- Host a Start-up demo-session
- Engage in Session & Roundtable hosted by Svensk Handel/D-Congress
- Sponsorships D-Congress Festival
- Sponsorship Welcome Mingle
- Sponsorship for Extra Brand Exposure
- Visibility for Your Side Event
For questions, please contact:
Katharina Woss
Sponsorships
E-mail: katharina.woss@svenskhandel.se
Phone: +46 704-13 42 66
Sponsorships 2026
All prices are excluding VAT
Standard package
Starting from 89,000 SEK
- Stand size 6 m2
Standard package
- White Walls 2,5 m high
- If you book an open stand special requirements apply
- Black carpet
- Lighting
- Electricity socket
- Wi-Fi
- One small round table high or low
- 2 chairs or stools
All furniture and extra orders eg printing, screens, catering etc is booked with the Venue. You will receive an e-mail with information from the Swedish Exhibition & Congress Centre.
- Scanning tool
- Meeting platform
- Company logo exposed on dcongress.se
- 3 sponsor passes incl. lunch, fika and full speaker programme
- 6 Retailer & Brands tickets (special conditions apply)
- Sponsor price on extra tickets (special conditions apply)
- Additional services
- Mandatory insurance
Mandatory exhibitors insurance
Swedish Exhibition & Congress Centre have a mandatory insurance (1 500 SEK) and will invoice every exhibitor in a separate confirmation. Exhibitors who are already insured can inform the Swedish Exhibition & Congress Centre and handle this with them directly.
Extra exposure on site & Add-ons
Reach out to Katharina Woss for more information
- Mingle March 4-sponsor
- Nightclub sponsor March 5
- Sponsorship fika • lunch • dinner • entertainment
- Extra exposure in the exhibition area
- Cloak room / entrance exposure
- Exposure restrooms
- Extra stand size on request
- Stage time on request
Host a session
Host a session where you control the content, speakers, and delivery.
As a session sponsor, you:
- Own the stage – full control of content, topic, and speakers
- Shape the conversation – propose title and theme, with focus on diversity and retailer representation
- Collaborate with Svensk Handel – align your session with the D-Congress audience and theme
- Maximize visibility – included in the official programme and promoted across our channels
You run the session — we make sure it gets the spotlight it deserves.
Starting from 50,000 SEK
Apply by 30 September (limited availability)
Katharina Woss
Sponsorships
E-mail: katharina.woss@svenskhandel.se
Phone: +46 704-13 42 66
Startups Demo Session
At the Innovation Playground, startups founded in 2023 or later get the chance to demo solutions, pitch ideas, and connect with retailers, brands, and investors looking for the next big thing.
As a sponsor you will:
- Showcase your innovation live on stage
- Own your content and delivery – from idea to execution
- Gain visibility in the official D-Congress programme and channels
- Connect directly with retailers, brands, and potential investors
- Position your startup alongside the world’s leading tech companies
You run the session — we make sure it gets the spotlight it deserves.
For this sponsorship, you do not need to sign up for the Standard Sponsorship
Starting from 25,000 SEK.
More information and apply by 15 October (limited availability)
Arne B Andersson
Senior Advisor
E-mail: arne.b.andersson@svenskhandel.se
Phone: +46 704-13 42 66
Engage in Session & Roundtable hosted by Svensk Handel/D-Congress
Curated by Svensk Handel – featuring exclusive roundtables with top retail decision-makers. Each session is designed and led by Svensk Handel: we secure high-profile speakers, moderate the discussion, and align the content with the D-Congress audience. As a sponsor, you’re not just supporting the session – you’re part of the conversation.
As a session sponsor you will:
- Help shape the content and direction of the discussion
- Be positioned as the official sponsor of the selected session
- Take the stage as a panelist (20 minutes on stage) or keynote (10 minutes on stage)
- Join an exclusive roundtable with leading retailers to explore collaboration and future projects (60 minutes)
Topics 2026, sessions In Swedish, include: PayTech – Sustainable E-commerce – Circular Business Models
Topics 2026, sessions in English, include – Retail Media – AI & Sustainability – AI & Competitiveness
Starting from 60,000 SEK
More information and apply to join the discussions by 15 October (limited availability)
Eleonor Dahlberg
Senior Project Manager
E-mail: eleonor.dahlberg@ svenskhandel.se
Phone: +46 707-77 14 24
D-Congress Festival
Thursday, March 5 | 18:30–23:00
The grand finale of D-Congress – where 2,500 participants celebrate together.
D-Congress Festival is the brand-new evening concept that brings together the retail community for an unforgettable night with some of Sweden’s top live acts, world-class DJs, and international guests. As a sponsor, your brand takes center stage in front of 2,500 guests and becomes part of the most high-energy experience of the entire event.
You can choose to:
- Sponsor Core Stage in the Congress Hall – the festival’s main stage with headline acts.
- Sponsor Node Stage in the Congress Foyer – a buzzing hotspot with live performances and DJs.
- Sponsor a Bar Station – high-visibility hubs where people gather, network, and celebrate all night.
Your brand will be visible on all festival communication – from official programs and posters to on-site branding across stages and bars.
A sponsorship here means your brand isn’t just seen – it’s remembered.
Katharina Woss
Sponsorships
E-mail: katharina.woss@svenskhandel.se
Phone: +46 704-13 42 66
Welcome Mingle
Wednesday, March 4 | 17:00–19:00
Be at the heart of the action as we close the first day of D-Congress with the official Welcome Mingle – open to all attendees. This is where thousands of participants come together to network, connect, and celebrate.
As a mingle sponsor you will:
- Gain on-site visibility with branding and exposure opportunities
- Activate your brand creatively – your imagination sets the limits
We make sure your brand gets seen.
Katharina Woss
Sponsorships
E-mail: katharina.woss@svenskhandel.se
Phone: +46 704-13 42 66
Sponsorship for Extra Brand Exposure
Stand out where everyone gathers.
Boost your visibility across D-Congress by sponsoring key touchpoints and high-traffic areas. With thousands of attendees moving through the venue, these opportunities ensure your brand is impossible to miss.
- Gain extra exposure with premium placements
- Be the first and last impression through cloakroom and entrance branding
- Surprise and engage with creative restroom exposure
Maximize your presence – make sure your brand is seen everywhere.
Katharina Woss
Sponsorships
E-mail: katharina.woss@svenskhandel.se
Phone: +46 704-13 42 66
Visibility for Your Side Event
Capitalize on the presence of thousands of decision-makers in Gothenburg.
Host your own breakfast seminar on Wednesday morning (before 10:00) or an evening event on Wednesday night (after 18:00) – and make sure it gets noticed by the entire D-Congress community. Whether at your office or a venue of your choice, this is your chance to engage with the people who matter most, on your terms.
Your side event will receive:
- Placement on the official event page at dcongress.se
- One LinkedIn-push in the month before D-Congress (timed to fit our channels)
- Visibility that helps attract the most relevant attendees to your event
Price: 15 000 SEK
Katharina Woss
Sponsorships
E-mail: katharina.woss@svenskhandel.se
Phone: +46 704-13 42 66
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