D-Congress 2026
Shaping Culture – Transforming Commerce
At the Swedish Exhibition & Congress Centre in Gothenburg, March 4-5
Where minds meet to drive retail transformation
Join the minds shaping tomorrow’s commerce
D-Congress is the premier retail event in Northern Europe—where over 4,000 innovators, decision-makers, and changemakers gather to shape the future of commerce. Held in Sweden, a country powered by commerce, the event is a vibrant hub for bold ideas, global perspectives, and meaningful connections. From trendsetters and tech pioneers to sustainability leaders, D-Congress brings together the forces driving real transformation. It’s more than a conference—it’s a community that doesn’t just follow trends but sets them.
Under the 2026 theme “Shaping Culture – Transforming Commerce”, D-Congress will explore how curated content, creativity, cross-industry collaborations and AI are redefining retail.
Tickets go live November 13, secure your spot early — capacity is limited!
Keynote speakers 2026
More speakers will be announced soon
Elisabeth Svantesson
Minister of Finance, Sweden
Shaping Sweden’s competitive edge in a world of change.
Chris Barton
Founder of Shazam / Innovation Speaker
The entrepreneur who turned the “impossible” into reality, building an app that could identify any song, anywhere, out of thin air.
Sara Riis Carstensen
Consult & Keynoye Speaker Brand Strategy
The strategic force behind LEGO’s rise to global brand supremacy.
Hanna Moisander
CEO & Founder deb. and Chair Lager 157
Named Sweden’s Female Leader of the Future 2025, she’s breaking norms and redefining leadership with her fearless “Sisu in Heels” mindset.
Kjell A. Nordström
Economist, Author & Keynote Speaker
The rebel thinker behind Funky Business and Karaoke Capitalism, world-renowned academic and advisor to multinational companies, known for tearing down conventions and reframing the future of leadership.
Per Schlingmann
Strategist, Author & Communicator
One of Scandinavia’s most influential strategists and communicators, trusted by leaders navigating transformation and radical change.
Sïmon Saneback
Tech Innovator & Investor
The sharp voice dissecting how Amazon, Temu and Shein are rewriting Sweden’s retail playbook.
Jack Stratten
Head of Trends, Insider Trends
The retail futurist uncovering the world’s most innovative stores and experiences — from Tokyo to New York, Seoul to London.
The premier exhibition for Retail Transformation
D-Congress is the leading exhibition and event in Northern Europe for e-commerce and retail transformation—bringing together top-tier suppliers and solution providers at the forefront of transforming the industry. Exhibiting companies showcase cutting-edge technologies and innovative services that empower retailers to thrive in a rapidly evolving marketplace. From AI and data platforms to payment solutions and logistics tech, D-Congress delivers the insights, tools, and partnerships a retailer need to stay ahead.
Now is the time to get in touch. If you’re a supplier looking to exhibit, speak on stage, or explore creative sponsorship opportunities at D-Congress 2026, don’t wait—contact us today. Together, we’ll shape the future of commerce.
D-Congress Festival
In 2026, the grand finale of D-Congress transforms into D-Congress Festival
Included in your ticket, this curated music experience marks the cultural high point of D-Congress—a celebration of rhythm, movement, and Nordic creativity. After two days of insight and innovation, Svenska Mässan becomes a multi-stage festival featuring standout live acts, club energy, and shared emotion.
→ Not a gala
→ Not an afterparty
→ A festival for minds that move
Stay at Gothia Towers with an Exclusive D-Congress Discount
Participants of D-Congress receive an exclusive discount at one of Gothenburg’s premier hotels – Gothia Towers – conveniently located in the same building as the Swedish Exhibition & Congress Centre. Availability is limited, so we recommend booking as early as possible, as rooms tend to sell out quickly.
