D-Congress 2026
Shaping Culture – Transforming Commerce
At the Swedish Exhibition & Congress Centre in Gothenburg, March 4-5
Where minds meet to drive retail transformation
Join the minds shaping tomorrow’s commerce
D-Congress is the premier retail event in Northern Europe—where over 4,000 innovators, decision-makers, and changemakers gather to shape the future of commerce. Held in Sweden, a country powered by commerce, the event is a vibrant hub for bold ideas, global perspectives, and meaningful connections. From trendsetters and tech pioneers to sustainability leaders, D-Congress brings together the forces driving real transformation. It’s more than a conference—it’s a community that doesn’t just follow trends but sets them.
Under the 2026 theme “Shaping Culture – Transforming Commerce”, D-Congress will explore how curated content, creativity, cross-industry collaborations and AI are redefining retail.
The premier exhibition for Retail Transformation
D-Congress is the leading exhibition and event in Northern Europe for e-commerce and retail transformation—bringing together top-tier suppliers and solution providers at the forefront of transforming the industry. Exhibiting companies showcase cutting-edge technologies and innovative services that empower retailers to thrive in a rapidly evolving marketplace. From AI and data platforms to payment solutions and logistics tech, D-Congress delivers the insights, tools, and partnerships a retailer need to stay ahead.
Now is the time to get in touch. If you’re a supplier looking to exhibit, speak on stage, or explore creative sponsorship opportunities at D-Congress 2026, don’t wait—contact us today. Together, we’ll shape the future of commerce.
D-Congress Festival
In 2026, the grand finale of D-Congress transforms into D-Congress Festival
Included in your ticket, this curated music experience marks the cultural high point of D-Congress—a celebration of rhythm, movement, and Nordic creativity. After two days of insight and innovation, Svenska Mässan becomes a multi-stage festival featuring standout live acts, club energy, and shared emotion.
→ Not a gala
→ Not an afterparty
→ A festival for minds that move
Stay at Gothia Towers with an Exclusive D-Congress Discount
Participants of D-Congress receive an exclusive discount at one of Gothenburg’s premier hotels – Gothia Towers – conveniently located in the same building as the Swedish Exhibition & Congress Centre. Availability is limited, so we recommend booking as early as possible, as rooms tend to sell out quickly.
