D-Congress 2026
At the Swedish Exhibition & Congress Centre in Gothenburg, March 4-5
Where minds meet to drive retail transformation
Join the minds shaping tomorrow’s commerce
D-Congress is the premier retail event in Northern Europe—where over 4,000 innovators, decision-makers, and changemakers gather to shape the future of commerce. Held in Sweden, a country powered by commerce, the event is a vibrant hub for bold ideas, global perspectives, and meaningful connections. From trendsetters and tech pioneers to sustainability leaders, D-Congress brings together the forces driving real transformation. It’s more than a conference—it’s a community that doesn’t just follow trends but sets them.
Under the 2026 theme “Shaping Culture – Transforming Commerce”, D-Congress will explore how curated content, creativity, cross-industry collaborations and AI are redefining retail.
The premier exhibition for Retail Transformation
D-Congress is the leading exhibition and event in Northern Europe for e-commerce and retail transformation—bringing together top-tier suppliers and solution providers at the forefront of transforming the industry. Exhibiting companies showcase cutting-edge technologies and innovative services that empower retailers to thrive in a rapidly evolving marketplace. From AI and data platforms to payment solutions and logistics tech, D-Congress delivers the insights, tools, and partnerships a retailer need to stay ahead.
Now is the time to get in touch. If you’re a supplier looking to exhibit, speak on stage, or explore creative sponsorship opportunities at D-Congress 2026, don’t wait—contact us today. Together, we’ll shape the future of commerce.
D-Congress Festival
In 2026, the grand finale of D-Congress transforms into D-Congress Festival
Included in your ticket, this curated music experience marks the cultural high point of D-Congress—a celebration of rhythm, movement, and Nordic creativity. After two days of insight and innovation, Svenska Mässan becomes a multi-stage festival featuring standout live acts, club energy, and shared emotion.
→ Not a gala
→ Not an afterparty
→ A festival for minds that move
Missed D-Congress 2025 or want to relive the highlights?
Until June 30 2025 you can stream almost all sessions on demand!
Catch Evelina Anttila’s Fireside Chat with Sebastian Siemiatkowski, the panel with Sweden’s top e-commerce leaders—featuring the D-Award nominees apotea.se Ninepine and Nordic Knots —as well as Axel Johnson’s Hanna Graflund Sleyman on how AI is reshaping consumption, Jack Stratten on the latest retail trends, Svensk Handel’s Martin Kits in conversation with Prime Minister Ulf Kristersson.and much more.
With over 40 hours of content, dive into the most cutting-edge insights on retail transformation from the biggest success of the year—D-Congress 2025! Go to videos on demand or to D-Congress Talks where you will find the presentations as podcasts (two new releases per week).
Stay updated on the Transformation of Retail
Subscribe to our monthly newsletter for valuable insights on the transformation of retail. Each issue coincides with the release of the E-handelsindikatorn report, which measures the turnover of e-commerce in the Swedish market.
The newsletter, delivered in Swedish, features information about D-Congress as well as other noteworthy events in the industry. By subscribing, you’ll also receive exclusive newsletters dedicated solely to D-Congress.
