Generative AI at Scale: Cost-Effective Strategies for Rapid Global Expansion

How e-commerce leaders like Vparts and Gents are using and aims to use Generative AI, supported by Contentor’s expertise, to rapidly scale their global operations while maintaining cost efficiency. This session will guide you through the transition from Proof of Concept to full-scale AI implementation in less than six months, highlighting strategies to overcome multilingual content challenges, complex file formats, and system integration. Discover how these brands achieve fast, scalable growth by combining cutting-edge AI technology with human validation, ensuring accurate and culturally relevant content across international markets

Rabie Salem

Rabie Salem is an entrepreneur and investor with extensive experience in the media, marketing, and content industries. For over seven years, he has served as CEO of Contentor, where he has pioneered a human-powered AI approach – harnessing cutting-edge technology while retaining the critical insights of human talent. Under his leadership, Contentor has evolved into an AI-first business, developing innovative integrations that help e-commerce companies create and scale content more efficiently.

Beyond his role at Contentor, Rabie is a board member of ProAd – specializing in content and influencer marketing – as well as Språkföretagen, the Swedish language industry association. Throughout his career, he has consistently championed the synergy of human expertise and technological power, driving forward the vision of creating smarter, more responsible AI solutions for businesses worldwide.

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Sharing the stage

Vparts

Joakim Blomqvist

E-commerce Manager

Gents

Sofie Okstad

Marketing Manager