How Challenging is Digital Transformation Really?

Digital transformation is a hot topic, but how does it actually work in practice – and what does it take to succeed? In this panel discussion, experienced retailers and industry experts come together to share industry insights from some of the most complex projects in the sector.

The discussion will explore key issues such as strategic challenges, sustainability, emerging consumer behaviours, the role of organisational culture, technology choices, the importance of strong partnerships, and how to truly measure success. What has worked, what hasn’t, and what lessons can help you and your organisation move forward?

Don’t miss this opportunity to hear real-world experiences and ask your own questions. Digital transformation is challenging – but perhaps not as difficult as you think.

Mathias Krümmel

Mathias Krümmel, a purpose-driven CEO and former Swedish Army officer, brings strategic vision, hands-on leadership, and a mission-driven approach to business transformation.

LinkedIn

Sharing the stage

Linköping University / SHAPE Agency

Alexander Flaig

University Lecturer/Associate Professor in Business Analytics & Co-Founder of SHAPE Agency

WomenInTech Alliance / IKEA

Anca Iordanescu

Founder of WomenInTech Alliance & former VP of Engineering (Stores of the Future) at IKEA

Åhléns

Jenny Zeng

Online Director

Infor

Håkan Strömbäck

Industry & Solution Strategy Director