Maximizing Customer Profitability: How Zoo.se Transformed Performance Marketing into a Growth Engine

Headw.ai, together with eEquity and Zoo.se, will present a case study demonstrating how Zoo.se is using Headw.ai to optimize their online performance marketing. By enriching business and customer data sent to marketing channels, Zoo.se gains deeper insights that enable data-driven, profit-focused initiatives. This approach allows Zoo.se to avoid both overspending and underspending on existing customers while leveraging AI prediction models to maximize the profitability of newly acquired customers (Life Time Value Gross Profit 2).

Martin Magnusson

Martin Magnusson is the CMO at Zoo.se, with over a decade of e-commerce experience, Martin has held senior positions including Royal Design Group, where he led the transformation of their digital presence and omnichannel strategy.

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Sharing the stage

Headw.ai

Peter Svensson

CEO / founder

eEquity

Patrik Hedelin

Managing Director