Martin Magnusson
ZOO.se / Pet Pawr Group
CMO
Presented by: eEquity
Maximizing Customer Profitability: How Zoo.se Transformed Performance Marketing into a Growth Engine
Stage: H1
Next-Gen Intuitive E-Commerce
1:10 pm-1:40 pm - 6 March
Go to H1
Add to calendar2025-03-06 13:10:002025-03-06 13:40:00Europe/StockholmMaximizing Customer Profitability: How Zoo.se Transformed Performance Marketing into a Growth EngineZOO.se / Pet Pawr Group - Martin MagnussonNext-Gen Intuitive E-CommerceSvensk Digital Handelnoreply@dhandel.seevent
Maximizing Customer Profitability: How Zoo.se Transformed Performance Marketing into a Growth Engine
Headw.ai, together with eEquity and Zoo.se, will present a case study demonstrating how Zoo.se is using Headw.ai to optimize their online performance marketing. By enriching business and customer data sent to marketing channels, Zoo.se gains deeper insights that enable data-driven, profit-focused initiatives. This approach allows Zoo.se to avoid both overspending and underspending on existing customers while leveraging AI prediction models to maximize the profitability of newly acquired customers (Life Time Value Gross Profit 2).
Martin Magnusson
Martin Magnusson is the CMO at Zoo.se, with over a decade of e-commerce experience, Martin has held senior positions including Royal Design Group, where he led the transformation of their digital presence and omnichannel strategy.
