Jenny Zeng
Åhléns
Online Director
Presented by: Columbus & Infor
How Challenging is Digital Transformation Really?
Stage: H1
Next-Gen Intuitive E-Commerce
3:20 pm-3:50 pm - 6 March
Go to H1
Add to calendar2025-03-06 15:20:002025-03-06 15:50:00Europe/StockholmHow Challenging is Digital Transformation Really?Åhléns - Jenny ZengNext-Gen Intuitive E-CommerceSvensk Digital Handelnoreply@dhandel.seevent
How Challenging is Digital Transformation Really?
Digital transformation is a hot topic, but how does it actually work in practice – and what does it take to succeed? In this panel discussion, experienced retailers and industry experts come together to share industry insights from some of the most complex projects in the sector.
The discussion will explore key issues such as strategic challenges, sustainability, emerging consumer behaviours, the role of organisational culture, technology choices, the importance of strong partnerships, and how to truly measure success. What has worked, what hasn’t, and what lessons can help you and your organisation move forward?
Don’t miss this opportunity to hear real-world experiences and ask your own questions. Digital transformation is challenging – but perhaps not as difficult as you think.
Jenny Zeng
Jenny Zeng has driven significant growth by transforming Åhléns’ digital presence with a strong focus on customer needs and personalised experiences. Leveraging her leadership experience from global e-commerce giants like Lazada (Alibaba Group), Komplett Group, and Google, she has also positioned Åhléns as a leading online destination, strengthening its business and deepened customer loyalty in the competitive Swedish market.
