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Bang & Olufsen
Global Media Strategy Manager
Presented by: Channable
Bridging Borders with Purpose: Nordic Excellence in Global E-Commerce and Brand Identity
Join us at D-Congress 2025 for an engaging session that dives into the heart of global e-commerce strategies. Explore how leading Nordic brands, Pandora and Bang & Olufsen, are navigating the complexities of global expansion while preserving their unique identities. Discover how these industry leaders craft localized experiences without losing sight of their authentic, globally resonant messages.
This session will be moderated by Alexandra Reizer from Channable, bringing her expertise in e-commerce innovation to a conversation that blends practical strategies with visionary insights. Learn how marketing technologies, adaptive omnichannel strategies, and cultural sensitivity are helping brands overcome international growth challenges. Walk away with actionable strategies to apply to your own global endeavours.
Why Attend? This session offers a unique opportunity to:
Don’t miss this chance to learn from industry trailblazers and discover how bridging cultural and technological borders can pave the way for sustainable global growth.
The discussion will be held in English.
A dynamic professional, currently leading the global paid media team and driving media activation at the world-renowned luxury brand Bang & Olufsen. With a mission to embed the brand into the hearts of exceptional individuals, Carolin brings extensive expertise in developing global, data-driven media strategies that resonate with a diverse audience. Carolin’s rich background in paid media spans multiple sectors, including tech with Slack, consumer markets with Lenovo/Motorola, and the luxury segment with prestigious brands like Bang & Olufsen and OKA. Her strategic approach and leadership in paid media play a vital role in supporting and amplifying the brand’s presence across channels.
Innovation for Impact
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