Bridging Borders with Purpose: Nordic Excellence in Global E-Commerce and Brand Identity

Join us and discover how iconic Nordic brands Pandora and Bang & Olufsen tackle global expansion while preserving their unique identities. Learn actionable strategies to overcome international growth challenges, blending local adaptation with global consistency.• Explore how these brands craft authentic, localized experiences that resonate globally.

• Understand how marketing technologies and omnichannel strategies drive success.
• Gain insights into balancing cultural sensitivity with bold global ambitions.
• Learn from real-world examples of sustainable, scalable growth in diverse markets.

Don’t miss this chance to gain practical strategies and visionary insights for your own global endeavors.

Carolin Dalsgaard

A dynamic professional, currently leading the global paid media team and driving media activation at the world-renowned luxury brand Bang & Olufsen. With a mission to embed the brand into the hearts of exceptional individuals, Carolin brings extensive expertise in developing global, data-driven media strategies that resonate with a diverse audience. Carolin’s rich background in paid media spans multiple sectors, including tech with Slack, consumer markets with Lenovo/Motorola, and the luxury segment with prestigious brands like Bang & Olufsen and OKA. Her strategic approach and leadership in paid media play a vital role in supporting and amplifying the brand’s presence across channels.

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Sharing the stage

Pandora

Katharina Hanke

Product Manager in Marketing Technology

Channable

Alexandra Marie Reizer

Account Executive Nordics