Unveiling the Blueprint: Building Global Power Brands

In this keynote, Sara Riis-Carstensen, unveils the secrets to crafting iconic global brands. Drawing upon her career spanning iconic companies, Sara shares invaluable insights into the strategic maneuvers and innovative tactics essential for brand supremacy in today’s competitive landscape. Attendees will discover the fundamental principles underpinning the ascent of global power brands, gaining actionable strategies to propel their own brands to the forefront of consumer consciousness.

Sara Riis-Carstensen​

Sara Riis-Carstensen is a renowned brand strategist who played a pivotal role in transforming LEGO into the world’s most powerful brand. With a wealth of experience from prominent companies such as Carlsberg, Giorgio Armani, De Beers, and Lufthansa, she is celebrated for her innovative approach to brand strategy and premium brand positioning. Sara’s tenure at LEGO and De Beers showcased her ability to drive transformative change and create award-winning campaigns. Currently, she serves as the Head of Brand Strategy & Premium at Lufthansa Group and is a sought-after speaker known for her dynamic insights and strategic acumen. Her keynotes inspire leaders to embrace innovation and excellence in brand strategy.

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