
TikTok
Nordic Vertical Lead - eComm & Retail
Presented by: TikTok
Unlocking E-Commerce Success: Harnessing TikTok's AI Innovations and Real-World Strategies
Join us for an insightful session where TikTok experts unveil cutting-edge tools and strategies to elevate e-commerce success.
Robert Löfstrand sets the stage with key insights on TikTok’s role in e-commerce.
Michelle Kagel showcases Smart+, TikTok’s AI-powered tool optimizing campaign management with machine learning.
Lauren Cohen presents Symphony, TikTok’s AI suite for effortless content creation, including a product demo.
Jacob Friberg, Stronger and Swappie discusses how they leveraged TikTok to boost brand presence and sales.
Anna from TikTok and Jessica Ödling, MMM expert from Dema, explore the future of marketing measurement and data-driven decision-making.
With 15+ years in digital marketing and e-commerce, Robert Löfstrand has seen the industry evolve from websites and banner ads to today’s dynamic, creator-driven landscape. As the Vertical Lead at TikTok, he helps brands navigate the intersection of entertainment, community, and commerce, shaping the future of retail. His expertise lies in performance marketing, client development, and driving business growth through digital innovation.
Innovation for Impact
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