Scaling Recommerce: A Circular Vision for the Future

NORNORM is on a mission to make circularity the new norm by creating a fully circular business model for workspace furniture. Their flexible, subscription-based furnishing service helps businesses operate more sustainably and efficiently, adapting to changing workspace needs. How has NORNORM scaled its business in Europe and maintained a high standard of sustainability throughout? One key enabler has been efficient warehousing and delivery operations in a stable partnership with Posti Group. NORNORM’s Eco Hubs, strategically located centers for refurbishing, storing, and distributing furniture, together with efficient logistics operations, minimize emissions and ensure scalability without compromise.

Peter Ervasalo

Peter Ervasalo is a seasoned logistics professional with nearly two decades of industry experience. He began his career at UPS and TNT before joining DHL in 2008, where he held various leadership positions, including CEO of DHL Express in Sweden and member of the European management team. In October 2024, Ervasalo transitioned to Posti Group as Senior Vice President, leading the company’s operations in Sweden and joining Posti Group’s Leadership Team. With his extensive experience in serving both corporate and consumer customers, combined with his sharp commercial acumen and proven business results, he will accelerate Posti’s growth in Sweden and further solidify its position in the Nordic countries.

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NORNORM

Jonas Kjellberg

Founder and Chairman of the Board