Discover South Korea: The Ultimate Gateway to Asia’s E-Commerce Boom

Join Korean industry expert Moon-Suck Song and Joel Falck as they explore why South Korea stands out as a thriving hub for e-commerce and a strategic entry point into the Asian market. This session unveils the dynamics that make South Korea one of the most competitive and innovative e-commerce landscapes, from understanding local consumer behaviors to leveraging market opportunities. Gain practical insights into how global brands can navigate cultural nuances, adapt to regional demands, and unlock the potential of Asia’s fast-evolving digital economy.

This session will be moderated by Björn Påhlman Spenger, host of the podcast Framtidens E-handel.

Moon-Suck Song

Moon-Suck and his agency Panagora opened their Korean office summer 2016. Started with multibrand shops Babyshop, Royal Design, SNS, Caliroots & Voo Store to brands Toteme, J.Lindeberg, Tekla, Mini Rodini, Nordic Knots, Stussy and Supreme. Moon-Suck has korean roots but born in Sweden where his parents moved to in the mid 60’s. Back then, Korea was a poor country and Moon-Sucks uncles produced Fjällräven Kånken in Korea. Now Korea is one of the largest economies and the 5th largest ecommerce market, in the world. Koreans work hard, drink much and are willing to kill for a win, Squidgame anyone? Join this session to hear about the K-wave!

LinkedIn

Sharing the stage

Babyshop Group

Joel Falck

Ex CEO

Framtidens E-handel

Björn Påhlman Spenger

Founder