
TikTok
Product Marketing Manager, Smart+
Presented by: TikTok
Unlocking E-Commerce Success: Harnessing TikTok's AI Innovations and Real-World Strategies
Join us for an insightful session where TikTok experts unveil cutting-edge tools and strategies to elevate e-commerce success.
Robert Löfstrand sets the stage with key insights on TikTok’s role in e-commerce.
Michelle Kagel showcases Smart+, TikTok’s AI-powered tool optimizing campaign management with machine learning.
Lauren Cohen presents Symphony, TikTok’s AI suite for effortless content creation, including a product demo.
Jacob Friberg, Stronger and Swappie discusses how they leveraged TikTok to boost brand presence and sales.
Anna from TikTok and Jessica Ödling, MMM expert from Dema, explore the future of marketing measurement and data-driven decision-making.
Michelle is a Senior Product Marketing Manager at TikTok, specializing in eCommerce innovation. Over the past four years, she has shaped go-to-market strategies, driven product adoption, and optimized performance marketing for global advertisers. She recently led the European launch of Smart+, TikTok’s AI-powered ad solution. Before TikTok, Michelle spent six years at American Express, leading performance marketing across paid media channels, contributing to record-breaking growth in B2B acquisition.
Innovation for Impact
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