Michelle Kagel

TikTok

Product Marketing Manager, Smart+

Presented by: TikTok

Unlocking E-Commerce Success: Harnessing TikTok's AI Innovations and Real-World Strategies

Stage: Congress Foyer
Innovation Playground
1:00 pm-2:20 pm - 5 March
Go to Congress Foyer
Add to calendar2025-03-05 13:00:002025-03-05 14:20:00Europe/StockholmUnlocking E-Commerce Success: Harnessing TikTok's AI Innovations and Real-World StrategiesTikTok - Michelle KagelInnovation PlaygroundSvensk Digital Handelnoreply@dhandel.seevent

Unlocking E-Commerce Success: Harnessing TikTok’s AI Innovations and Real-World Strategies

Join us for an insightful session where TikTok experts unveil cutting-edge tools and strategies to elevate e-commerce success.

An E-Commerce Overview

Robert Löfstrand sets the stage with key insights on TikTok’s role in e-commerce.

TikTok Smart+ Product Session

Michelle Kagel showcases Smart+, TikTok’s AI-powered tool optimizing campaign management with machine learning.

Generative AI and TikTok: Product Session & Demo

Lauren Cohen presents Symphony, TikTok’s AI suite for effortless content creation, including a product demo.

Client Success Story: A Chat with Stronger and Swappie

Jacob Friberg, Stronger and Swappie discusses how they leveraged TikTok to boost brand presence and sales.

Measurement as Growth Driver: A Chat with Dema

Anna from TikTok and Jessica Ödling, MMM expert from Dema, explore the future of marketing measurement and data-driven decision-making.

Michelle Kagel

Michelle is a Senior Product Marketing Manager at TikTok, specializing in eCommerce innovation. Over the past four years, she has shaped go-to-market strategies, driven product adoption, and optimized performance marketing for global advertisers. She recently led the European launch of Smart+, TikTok’s AI-powered ad solution. Before TikTok, Michelle spent six years at American Express, leading performance marketing across paid media channels, contributing to record-breaking growth in B2B acquisition.

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D-Congress 2024

MARCH 6-7

Innovation for Impact

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  • MARCH 5
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