Beauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven Success

Beauty e-commerce brands thrive in today’s market due to their ability to rapidly adapt to trends, embrace digital innovation, and build strong customer loyalty. Their success stems from offering niche, high-demand products tailored to specific needs while leveraging social media to create visually appealing, engaging content. They excel in personalization through AI-driven tools, fostering deeper connections with consumers. Additionally, a focus on sustainability and ethical values positions these brands as leaders in meeting the expectations of value-driven shoppers, making them standout players in the global retail landscape.

Linn Weilar

Linn Weilar is a pioneer in the beauty and wellness industry, Linn, along with her partners, introduced Korean beauty care (K-Beauty) to Sweden eight years ago. Since then, the company has grown impressively, encompassing over 50 brands with offices across Europe and in Seoul. Under Linn’s leadership, the Nordic division accounts for approximately one-third of the company’s €70 million turnover.

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Sharing the stage

Tanrevel

Andrea Marschall-Hurtig

CEO

LYKO

Cecilia Kroon

CMO

Svensk Handel

Eleonor Dahlberg

Sr Project Manager Innovation