Lauren Cohen
TikTok
Product Marketing Manager, GenAI
Presented by: TikTok
Unlocking E-Commerce Success: Harnessing TikTok's AI Innovations and Real-World Strategies
Stage: Congress Foyer
Innovation Playground
1:00 pm-2:20 pm - 5 March
Go to Congress Foyer
Add to calendar2025-03-05 13:00:002025-03-05 14:20:00Europe/StockholmUnlocking E-Commerce Success: Harnessing TikTok's AI Innovations and Real-World StrategiesTikTok - Lauren CohenInnovation PlaygroundSvensk Digital Handelnoreply@dhandel.seevent
Unlocking E-Commerce Success: Harnessing TikTok’s AI Innovations and Real-World Strategies
Join us for an insightful session where TikTok experts unveil cutting-edge tools and strategies to elevate e-commerce success.
An E-Commerce Overview
Robert Löfstrand sets the stage with key insights on TikTok’s role in e-commerce.
TikTok Smart+ Product Session
Michelle Kagel showcases Smart+, TikTok’s AI-powered tool optimizing campaign management with machine learning.
Generative AI and TikTok: Product Session & Demo
Lauren Cohen presents Symphony, TikTok’s AI suite for effortless content creation, including a product demo.
Client Success Story: A Chat with Stronger and Swappie
Jacob Friberg, Stronger and Swappie discusses how they leveraged TikTok to boost brand presence and sales.
Measurement as Growth Driver: A Chat with Dema
Anna from TikTok and Jessica Ödling, MMM expert from Dema, explore the future of marketing measurement and data-driven decision-making.
Lauren Cohen
Lauren is the GenAI PMM at TikTok EUI and Creative Ops Lead in Israel. Over the past 4 years, she has focused on educating advertisers on TikTok Creative Solutions to maximize multi-market creative spend. She recently led the launch of TikTok Symphony across EUI, TikTok’s GenAI suite that helps advertisers scale TikTok-native ads with minimal inputs. Previously, she worked as an Art Director for a global e-retailer, driving digital creative strategy across platforms and markets.
