Beauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven Success

Beauty e-commerce brands thrive in today’s market due to their ability to rapidly adapt to trends, embrace digital innovation, and build strong customer loyalty. Their success stems from offering niche, high-demand products tailored to specific needs while leveraging social media to create visually appealing, engaging content. They excel in personalization through AI-driven tools, fostering deeper connections with consumers. Additionally, a focus on sustainability and ethical values positions these brands as leaders in meeting the expectations of value-driven shoppers, making them standout players in the global retail landscape.

Jonna Gustafsson

Jonna Gustafsson is the founder of ESSNCE who sells affordable perfume without compromising on the quality online. With a strong focus on customer loyalty and community engagement, Jonna has built a thriving e-commerce business, from zero to 90 million SEK in just three years. They are redefining the fragrance industry in a digital-first world. Fragrance is deeply emotional, and ESSNCE has mastered storytelling via TikTok and a simplified discovery process—helping customers find their signature scent without ever smelling it in-store.

Sharing the stage

Nordic Cosmetics & Healthcare. Part of OrienTrade-group

Linn Weilar

CEO

LYKO

Cecilia Kroon

CMO

Svensk Handel

Eleonor Dahlberg

Sr Project Manager Innovation