Discover South Korea: The Ultimate Gateway to Asia’s E-Commerce Boom

Join Korean industry expert Moon-Suck Song and Joel Falck as they explore why South Korea stands out as a thriving hub for e-commerce and a strategic entry point into the Asian market. This session unveils the dynamics that make South Korea one of the most competitive and innovative e-commerce landscapes, from understanding local consumer behaviors to leveraging market opportunities. Gain practical insights into how global brands can navigate cultural nuances, adapt to regional demands, and unlock the potential of Asia’s fast-evolving digital economy.

This session will be moderated by Björn Påhlman Spenger, host of the podcast Framtidens E-handel.

Joel Falck

Joel Falck is an entrepreneurial leader with extensive experience in e-commerce. As former CEO of Babyshop, he led the company through a major restructuring, securing its future profitability. Previously, he co-founded the fast-growing e-commerce company KitchenTime, building a strong track record in scaling, international expansion, and marketing. Currently on parental leave, Joel is exploring new opportunities in the digital space. At D-Congress, he joins a discussion on the Korean market, sharing the perspective from Babyshop’s success in South Korea, both as a retailer and a brand.

LinkedIn

Sharing the stage

Panagora

Moon-Suck Song

CEO & Co-Founder

Framtidens E-handel

Björn Påhlman Spenger

Founder