
Schibsted
Head of Ad Data Portfolio
Alliances & Technology: The Forces Behind Retail Media
Which technical solutions and collaborations drive development? AI, first-party data and the role of ecosystems in future retail media. Jacob Lovén from Den Digitala Draken explores Retail Media with leading experts from companies such as Schibsted, SAS Institiute, CDON and Omnicom.
Jewgeni is the Head of Ad Data Portfolio at Schibsted, leading the development of data-driven advertising solutions. He is responsible for navigating the transition to a world without third-party cookies, leveraging publisher-owned first-party data to create effective advertising solutions. He holds an M.Sc. in Marketing and Management from the University of Münster and a B.A. in International Business Studies from the University of Erlangen-Nuremberg.
Innovation for Impact
Retail Awards
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