The Future of Commerce: From Channels to Seamless Presence

The traditional approach to commerce—being everywhere to reach customers—is rapidly evolving.  Seamless commerce – where we have to be everywhere and “everywhen” for everybody – is a competitive and commercial reality.

What does this new reality look like, and what strategies are essential for success in a world where commerce blends effortlessly into everyday experiences due to among other thinks  the rise of social commerce, marketplaces, AI-driven search and agentic? The traditional approach to commerce—being everywhere to reach customers—is rapidly evolving.

Ian Jindal

Ian Jindal is a researcher and advisor in digital D2C and multichannel retail. Ian is focused on performance, purpose and the consumer’s expectation. He founded InternetRetailing.net and RetailX.net to serve Europe’s multichannel retailers with research, insight and analysis, including the Top500 performance rankings. Ian was Group eCommerce Director at Littlewoods Shop Direct, and Head of Online Operations at the BBC. Ian is a Chartered IT Professional, a Chartered Accountant and he authored the UK’s first MSc in Internet Retailing. Ian is a Trustee of the Crafts Council, the UK’s national charity for craft.

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