Hannah Bennett
Paul Smith Ltd
Head of Digital
Presented by: Centra
Staying innovative and on brand: Paul Smith’s digital transformation
Stage: Congress Hall
Bridging Borders - Building Futures
9:40 am-10:00 am - 6 March
Go to Congress Hall
Add to calendar2025-03-06 09:40:002025-03-06 10:00:00Europe/StockholmStaying innovative and on brand: Paul Smith’s digital transformationPaul Smith Ltd - Hannah BennettBridging Borders - Building FuturesSvensk Digital Handelnoreply@dhandel.seevent
Staying innovative and on brand: Paul Smith’s digital transformation
Join Hannah Bennett, Head of Digital at Paul Smith, for a fireside chat on how the iconic brand has transformed its direct to consumer and wholesale business. A couple of years back, Paul Smith set out to reimagine its digital operations with one key mission: to drive more creativity and brand expression through a headless approach to technology. Through a series of strategic moves, they launched a successful global and localized online flagship store, enabled advanced omni-channel fulfillment flows, while modernizing their global wholesale experience. Hannah will share the keys to their success and reveal their plans for continued growth and innovation as they reinvent the global brand.
Hannah Bennett
Hannah has 15+ years eCommerce and Digital development experience, now Head of Digital at Paul Smith – leading a commercial, data driven approach to composable commerce. Leading the brand’s successful headless journey Hannah has great insight to share regarding eCommerce strategies.
