Eleonor Dahlberg
Svensk Handel
Sr Project Manager Innovation
Beauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven Success
Stage: J2
Borderless Brandscape
4:00 pm-4:30 pm - 6 March
Go to J2
Add to calendar2025-03-06 16:00:002025-03-06 16:30:00Europe/StockholmBeauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven SuccessSvensk Handel - Eleonor DahlbergBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
Beauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven Success
Beauty e-commerce brands thrive in today’s market due to their ability to rapidly adapt to trends, embrace digital innovation, and build strong customer loyalty. Their success stems from offering niche, high-demand products tailored to specific needs while leveraging social media to create visually appealing, engaging content. They excel in personalization through AI-driven tools, fostering deeper connections with consumers. Additionally, a focus on sustainability and ethical values positions these brands as leaders in meeting the expectations of value-driven shoppers, making them standout players in the global retail landscape.
Eleonor Dahlberg
Eleonor Dahlberg has over 20 years of experience in communication and marketing. At Svensk Handel’s Innovation Unit, she leads projects, networks, and events designed to position Sweden’s retail industry as a sustainable, innovative, and attractive sector for the future. Her work focuses on delivering value to members, broadening Svensk Handel’s offerings, and driving innovation through externally funded programs in collaboration with organizations such as Vinnova and the Swedish Energy Agency. Eleonor combines strategic leadership with a passion for innovation and sustainability in the retail sector.
