Staying innovative and on brand: Paul Smith’s digital transformation

Join Hannah Bennett, Head of Digital at Paul Smith, for a fireside chat on how the iconic brand has transformed its direct to consumer and wholesale business. A couple of years back, Paul Smith set out to reimagine its digital operations with one key mission: to drive more creativity and brand expression through a headless approach to technology. Through a series of strategic moves, they launched a successful global and localized online flagship store, enabled advanced omni-channel fulfillment flows, while modernizing their global wholesale experience. Hannah will share the keys to their success and reveal their plans for continued growth and innovation as they reinvent the global brand.

Ed Bull

Ed Bull is the CEO of Limesharp, a leading digital commerce agency in the UK. Limesharp is a global team of creatives, developers and strategy experts, with a mission is to redefine the future of digital commerce. Ed and his team have worked with Paul Smith over a 5 year relationship across all digital services and most recently launched the brand on Centra.

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Paul Smith Ltd

Hannah Bennett

Head of Digital