Panel discussion – Alliances & Technology: The Forces Behind Retail Media

Which technical solutions and collaborations drive development? AI, first-party data and the role of ecosystems in future retail media. Jacob Lovén from Den Digitala Draken explores Retail Media with leading experts from companies such as Schibsted, SAS Institiute, CDON and Omnicom.

Cornelia Reitinger

Cornelia Reitinger is Head of Advertising Business Development at SAS, where she drives the adoption of SAS 360 Match across retail media, commerce media, and traditional/streaming media. With nearly two decades of experience in AdTech, she has worked for several start-ups that were successfully acquired by Microsoft, Nokia, and Meta, contributing to innovations in video advertising and data activation. Throughout her career, Cornelia has been part of the AdTech industry’s most pivotal transformations, from the rise of programmatic advertising and video streaming to navigating data privacy shifts and leveraging AI-driven innovation. At SAS, she focuses on delivering advanced AdTech solutions that empower organizations to drive revenue while preserving a high-quality customer experience.

LinkedIn

Sharing the stage

Omnicom Media Group

Henrik Elofsson

Commerce Specialist

CDON

Kattis Åström

CCO

Den Digitala Draken

Jacob Lovén

Founder