Affordable Luxury Redefined: Scaling Pandora’s Iconic In-Store Experiences Through Immersive Omnichannel

Get behind the scenes of Pandora’s e-commerce success. Listen to Christian Krebs sharing the strategy behind Pandora’s online growth and how they plan to get truly personal with every customer. Designed to replicate the magic of the in-store experience, Pandora’s online business has surged in recent years – 21% growth in 2024 alone. Pandora’s global e-commerce director will talk about how Pandora leverages modern technology, agile development and a deep understanding of customer desires to achieve such a strong sales growth online.

Christian Krebs will also offer a glimpse into the near future of Pandora’s hyper-personalized retail experiences online, powered by Agentic AI, where every touchpoint digitally, will be truly personal, engaging and interactive.

Christian Krebs

A visionary leader with 20 years of experience at the forefront of retail innovation. E-commerce, digital strategy and retail technology has been instrumental in propelling Pandora’s global digital growth. Christian is spearheading the integration of AI to pioneer hyper-personalized and engaging customer journeys, redefining affordable luxury retail for the digital age.

Christian has 20 years of experience in retail tech, e-commerce, and digital strategy. He has played a pivotal role in Pandora’s global digital growth, and is invested in the company’s digital transformation efforts, focusing on building a scalable and innovative e-commerce experience. Currently, Christian’s focus is driving the integration of AI to deliver more personalized and engaging online experiences for Pandora’s customers.

LinkedIn