Christian Appel
Workshop
Founder and Executive Chairman at WorkShop The Retail Agency, director to the board of Lager157 and investor into reCRQL recycle platform
The Power of Cultural Brand Activation
Stage: J2
Borderless Brandscape
11:10 am-11:40 am - 6 March
Go to J2
Add to calendar2025-03-06 11:10:002025-03-06 11:40:00Europe/StockholmThe Power of Cultural Brand ActivationWorkshop - Christian AppelBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
The Power of Cultural Brand Activation
How can retail leverage cultural movements, storytelling, and immersive experiences to create stronger connections with consumers? This session delves into the intersection of music, creativity, and brand activation, exploring how industries at the forefront of cultural influence engage audiences in new and meaningful ways. Through insights from both the music and retail sectors, the discussion will uncover strategies for driving authenticity, relevance, and long-term engagement by tapping into creative communities and cultural trends.
Christian Appel
Founder and Executive Chairman to WorkShop The Retail Agency, director to the board of Lager157 and investor into reCRQL recycle platform. 20+ years of experience, partner and advisor to some of the biggest brands in the world such as Nike, Samsung, Google, Sonos, H&M and more.
