Cecilia Kroon
LYKO
CMO
Beauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven Success
Stage: J2
Borderless Brandscape
4:00 pm-4:30 pm - 6 March
Go to J2
Add to calendar2025-03-06 16:00:002025-03-06 16:30:00Europe/StockholmBeauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven SuccessLYKO - Cecilia KroonBorderless BrandscapeSvensk Digital Handelnoreply@dhandel.seevent
Beauty E-Commerce: Leading the Way in Innovation, Personalization, and Value-Driven Success
Beauty e-commerce brands thrive in today’s market due to their ability to rapidly adapt to trends, embrace digital innovation, and build strong customer loyalty. Their success stems from offering niche, high-demand products tailored to specific needs while leveraging social media to create visually appealing, engaging content. They excel in personalization through AI-driven tools, fostering deeper connections with consumers. Additionally, a focus on sustainability and ethical values positions these brands as leaders in meeting the expectations of value-driven shoppers, making them standout players in the global retail landscape.
Cecilia Kroon
Cecilia Kroon is an experienced leader with a strong background in marketing, brand and growth. With experience from both agency and client-side roles, she has a deep understanding of how to build brands and drive business impact from multiple perspectives. Her career spans industries such as beauty, retail, subscription services and tech, including key roles at Lyko and Storytel. Cecilia is passionate about leadership, change management and leveraging technology to enhance customer experiences and accelerate growth.
