From Influencer Brand to Community-Driven Brand: Building Growth through Authentic Relationships

Ani Jewels, a brand founded by two of Sweden’s largest influencers, is navigating the challenges of being associated with prominent influencer profiles and shift the focus from them as front marketing pillars to their entrepreneurial journey. The aim is to leverage the strong competences within social media combined with the close relationship to the customers, in order to build a strong community for the brand. This keynote will talk about how today’s brands can leverage authentic customer relationships and immediate feedback from social media to foster organic growth and create long-lasting, meaningful connections with their customers.

Camilla Tullberg Wengholm​

Camilla Tullberg Wengholm is the CEO of ANI Jewels, a jewelry brand founded by two of Sweden’s most prominent influencers, Bianca Ingrosso and Lovisa Worge. She is a dedicated and results-driven leader with over 10 years of experience in sales, marketing, and business development. Previously, she has worked within some of Sweden’s most prominent corporate groups, including Kinnevik, H&M, Schibsted, Axel Johnson and Axfood. Camilla has developed a leadership style that fosters growth through strong, authentic customer relationships and innovative strategies.

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