Anna Erlandsson
TikTok
Measurement Lead Nordics
Presented by: TikTok
Unlocking E-Commerce Success: Harnessing TikTok's AI Innovations and Real-World Strategies
Stage: Congress Foyer
Innovation Playground
1:00 pm-2:20 pm - 5 March
Go to Congress Foyer
Add to calendar2025-03-05 13:00:002025-03-05 14:20:00Europe/StockholmUnlocking E-Commerce Success: Harnessing TikTok's AI Innovations and Real-World StrategiesTikTok - Anna ErlandssonInnovation PlaygroundSvensk Digital Handelnoreply@dhandel.seevent
Unlocking E-Commerce Success: Harnessing TikTok’s AI Innovations and Real-World Strategies
Join us for an insightful session where TikTok experts unveil cutting-edge tools and strategies to elevate e-commerce success.
An E-Commerce Overview
Robert Löfstrand sets the stage with key insights on TikTok’s role in e-commerce.
TikTok Smart+ Product Session
Michelle Kagel showcases Smart+, TikTok’s AI-powered tool optimizing campaign management with machine learning.
Generative AI and TikTok: Product Session & Demo
Lauren Cohen presents Symphony, TikTok’s AI suite for effortless content creation, including a product demo.
Client Success Story: A Chat with Stronger and Swappie
Jacob Friberg, Stronger and Swappie discusses how they leveraged TikTok to boost brand presence and sales.
Measurement as Growth Driver: A Chat with Dema
Anna from TikTok and Jessica Ödling, MMM expert from Dema, explore the future of marketing measurement and data-driven decision-making.
Anna Erlandsson
Anna leads Marketing Science at TikTok in the Nordics and Central Europe. She works with advertisers and agencies to help them maximise platform ROAS and drive business growth through sound measurement. A storyteller with data and an expert in marketing measurement, she draws from 20 years’ experience from companies like Meta, Google, Spotify, WPP and Publicis.
